Digital Marketing Manager

About Domax Consulting:

Domax Consulting is a company that specializes in AI-augmented digital transformation, cybersecurity, and digital marketing. Their mission is to help companies succeed by providing an integrated approach that combines technology, security, and growth. They are committed to delivering measurable results, boasting a 340% average ROI and a record of zero security incidents across more than 50 successful projects. We are seeking a talented and proactive Digital Marketing Manager to drive our online presence, engage with our target audience, and contribute to our growth.

Role Summary:

We are looking for a highly skilled and results-oriented Digital Marketing Manager to lead our comprehensive digital marketing strategy. The ideal candidate will be a hands-on professional with expertise across all major digital channels, including social media, paid advertising, SEO/SEM, email marketing, and analytics. This role is crucial for managing our brand's online reputation, driving lead generation, and ensuring a consistent and impactful brand message across all digital platforms.

Key Responsibilities:

1. Social Media Management:

• Develop, implement, and manage a robust social media strategy across all relevant platforms (e.g., LinkedIn, Meta, etc.).
• Create, curate, and schedule compelling and engaging content (text, images, videos) that aligns with our brand voice and goals.
• Manage day-to-day community engagement, including responding to comments, messages, and mentions in a timely and professional manner.
• Monitor social media trends, competitor activity, and platform updates to keep our strategy fresh and effective.
• Utilize Canva to create visually appealing and on-brand content variations for different platforms.

2. Paid Advertising (PPC):

• Develop, execute, and manage high-performance ad campaigns on Google Ads, LinkedIn Ads, and Meta Ads (Facebook/Instagram).
• Conduct thorough keyword research and audience targeting to maximize ROI.
• Monitor campaign performance, analyze key metrics (CPA, CTR, conversion rates), and optimize ads for improved results.
• Manage budgets and A/B test ad creatives and copy to identify the most effective combinations.
• Stay up-to-date with the latest changes in ad platforms and best practices.

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Develop and implement a comprehensive SEO strategy to improve organic search rankings and increase website traffic.
• Conduct keyword research and content optimization for our website and blog.
• Perform technical SEO audits and work with developers to implement necessary changes.
• Manage our SEM efforts by integrating paid and organic search strategies for maximum visibility.
• Monitor and report on key SEO metrics such as keyword rankings, organic traffic, and backlink profile.

4. Email Marketing:

• Design, implement, and manage our email marketing campaigns and automation sequences.
• Create compelling email content (e.g., newsletters, promotions, lead nurturing series) that engages subscribers and drives conversions.
• Manage and segment our email lists to ensure targeted and personalized communication.
• Analyze email performance metrics (open rates, click-through rates, unsubscribes) and optimize campaigns for better results.

5. Analytics and Reporting:

• Establish and monitor key performance indicators (KPIs) for all digital marketing activities.
• Use tools like Google Analytics, Google Search Console, and native platform dashboards to track, analyze, and report on campaign performance.
• Provide regular, data-driven insights and recommendations to management.
• Create clear and concise reports that demonstrate the impact of digital marketing efforts on business goals.

6. Content Creation & Strategy:

• Collaborate with internal teams to develop a content calendar that aligns with marketing goals.
• Be proficient in using design tools, particularly Canva, to quickly produce high-quality visual content.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.

7. 360-Degree Marketing Management:

• Integrate all marketing efforts to create a cohesive and powerful brand presence.
• Develop a holistic marketing strategy that connects social media, paid ads, SEO, and email marketing.
• Stay informed about the latest digital marketing trends and technologies to keep Domax Conseil ahead of the curve.
• Manage the overall digital marketing budget and allocate resources effectively.

Qualifications:

• Proven experience as a Digital Marketing Manager or similar role.
• Demonstrable experience with Google Ads, LinkedIn Ads, and Meta Ads.
• In-depth knowledge of SEO, SEM, and Google Analytics.
• Proficiency in Canva for content creation.
• Strong understanding of social media platforms and their respective best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Highly organized, proactive, and able to manage multiple projects simultaneously.
• A portfolio or examples of past work and successful campaigns are a plus.