Creative Director

leadership role | Pune

Company: Together Hospitality posted via Rare Ideas

About Together Hospitality

Together Hospitality is a Seva-driven hospitality group behind Elephant & Co., Cobbler & Crew, Gather, and Juju. We build brands with heart, operate with discipline, and create environments where teams grow, thrive, and deliver exceptional guest experiences. We are hunting for a Marketing Creative Director who can own the entire growth engine for our eight bars & restaurants - launch to loyalty. If your idea of fun is turning a venue into a cultural magnet, translating brand stories into packed houses, and running a lean, data-driven marketing P&L, keep reading.

1.Portfolio-Level Strategy

• Craft the annual marketing roadmap per venue - positioning, guest targets, channel mix, budgets, KPIs.
• Translate business goals (covers, APC, revenue) into clear quarterly marketing OKRs and hit them.

2.Brand Storytelling, Copy & Community Building

• Mine the soul of each concept and shape narratives that spark tribes - think mezcal masterclasses at Juju or vinyl brunch clubs at Elephant & Co.
• Write and refine high-impact copy across channels (menus, videos VO, posts, ads, email, press releases) that sounds like the brand and sells like your best host.
• Build and nurture guest communities via email, socials, events and loyalty funnels; measure LTV, not just likes.

3.Content, Social & Shoots

• Oversee always-on production: calendars, copy, reels, photography, UGC seeding.
• Direct shoots (food, cocktail, lifestyle) that feel editorial, not stock - ensure every post drives footfall.

4.PR, Events & Collaborations

• Secure regular earned media - menu drops, chef/bar-takeover stories, city guides.
• Plan headline events & guest-shift calendars; land the right collabs with spirits brands, artists, and indie labels to keep the buzz alive.

5.Team Leadership & SOPs

• Lead a seven-person squad (design, copy, social, photo/video).
• Build airtight SOPs for briefs, approvals, asset management, and post-campaign debriefs.
• Mentor for speed + craft; hire freelancers only when truly additive.

6.Performance, Budget & P&L

• Own marketing budgets; track CAC, ROI and venue-specific P&Ls.
• Run experiments, double-down on what works, cut what doesn’t - no vanity spend.

• 8–10 yrs hospitality/F&B marketing - Multi-venue or group role where you’ve launched concepts and driven YoY footfall growth.
• Proven storyteller - Campaigns that turned venues into “must-visit” spots; community initiatives that show sustained engagement.
• Full-funnel operator - Paid social, SEO, CRM, influencer, PR - can pick and mix channels for specific goals.
• Event & collab track record - Planned sell-out brunches, celebrity bar shifts, or city-wide pop-ups; can negotiate brand-partner deals.
• P&L accountability - You’ve managed ₹ cr budgets, forecasted ROI, and presented numbers to leadership/investors.
• Leadership chops - Built or managed creative & digital teams; set SOPs that scale quality without slowing speed.
• Data & tools fluency - GA4, Meta Ads, Klaviyo/Mailchimp, Sprout, Looker Studio (or similar) for real-time dashboards.
• Presentation & networking flair - Equally comfortable pitching to a liquor giant, briefing the photographer, or high-fiving guests on event night.

• Portfolio breadth: 8 distinct concepts, endless creative runway.
• Partner-track: influence strategy, share upside, zero micro-management.
• Purpose-built brands: Elephant & Co., Cobbler & Crew, Gather & Juju — real culture, real creativity
• People-first culture: supportive teams, flexible & respectful work environment
• Ownership: autonomy, accountability, and a say in how we grow