Media Intelligence

3 hours ago

Bengaluru Karnataka India, Karnataka Publicis Groupe Full time

Key Responsibilities

Media Data Management & Intelligence

  • Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.
  • Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.

Audience Measurement & Insights

  • Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).
  • Deliver insights that influence programming, ad placements, and ROI decisions.

Product Analytics & Automation

  • Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins.
  • Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.

Strategic Stakeholder Collaboration

  • Partner with product, marketing, and research teams to align insights with business goals.
  • Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.

Operational Efficiency & Continuous Improvement

  • Monitor, audit, and refine media data pipelines for accuracy and timeliness.
  • Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).

Key Skills & Competencies

  • Strong foundation in media analytics, audience measurement, and metadata systems
  • Hands-on experience with Tableau, Power BI, SQL, R, Python, and Excel
  • Familiarity with Agile product management tools (JIRA, Miro, Notion)
  • Strong data storytelling and visualization skills
  • Experience with automation technologies (RPA, GenAI) and workflow optimization
  • Excellent problem-solving, communication, and cross-functional leadership skills

Preferred Background

  • MBA in Marketing / Analytics (IIMs or equivalent)
  • 3–6 years of experience in Media Research, Audience Analytics, or Product Intelligence
  • Prior exposure to Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems preferred
  • Certifications in Agile, Product Ownership (CSPO), or Six Sigma are a plus

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