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Digital Analytics Engineer/Google Tag Manager
4 weeks ago
Job title - Digital Analytics - Technology Specialist
Function- Data Engineering & Tools
Job family- Data Engineering & tools specialists
Purpose of Job :
For digital analytics we have several tools in our portfolio (e.g. google analytics, big query, Tag Manager..). The technology specialist takes care of these systems and maintains setup the base for your digital analysts to analyse the data.
Job Description :
- Implement website and apps tagging using Google Tag Manager and Google Analytics
- Deploy pixels and other JavaScript code on websites
- Create custom events and measures
- Maintain tagging documentation
- Support transitions from Universal Analytics to GA4
- Create analytics reports using standard Google Analytics tools
- Execute ad hoc analysis of web analytics data
- Manage consent cookies and marketing URLs
Qualifications :
- 4+ years of hands on experience with Google Tag Manager and Google Analytics
- Experience executing a tagging and analytics project from start (design) to finish (reporting)
- Familiarity with jQuery, JavaScript, HTML and CSS
- Knowledge of OneTrust Consent Management is plus
- Good knowledge Google cloud products like big query
- Experience implementing and managing data layers desirable
- Experience in visualization tools (Tableau, Datorama, Google Data Studio, Power BI etc.)
- Strong problem-solving skills and solution-orientation (gets it done)
- Highly analytical mindset with strong communication and presentation skills
- Ability to multi-task and work well in a fast-changing environment
- Experience collaborating with remote team members and client
- Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
Education :
Excellent educational background in Economics/ Business, Information technology management or Data analytics; advanced degree preferred
Minimum experience & required skills :
- >4 Years (4-7 Years for Senior) working experience in digital analytics & google products
- Advanced knowledge of google marketing cloud products, especially Tag Manager, analytics 360 & GA4
- Good Tag Management skills
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