
Digital Marketing Manager
4 days ago
Meta & Google Ads Expert – Fintech
Location: New Delhi | Experience: 4–6 years | Industry: Fintech / BFSI
We are a fintech platform redefining access to secured and unsecured loans for SMEs, business owners, and builders. We are looking for a Meta & Google Ads Expert to drive performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max).
Key Responsibilities:
- Plan, execute, and optimize end-to-end paid campaigns targeting borrowers, SMEs, CAs, and builders.
- Manage CPL, CTR, ROAS, and loan conversion optimization.
- Build and maintain pixels, conversion APIs, and tracking dashboards.
- Ensure G2 verification and compliance with Meta & Google policies for financial services.
- Collaborate with content, design, and tech teams for integrated growth campaigns.
- Conduct A/B testing for creatives, keywords, and audiences.
- Monitor campaign performance and prepare weekly ROI reports.
Requirements:
- 4–6 years of experience in Meta & Google Ads, with at least 2 years in fintech/BFSI.
- Proven experience in lead generation campaigns in regulated industries.
- Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics.
- Knowledge of financial advertising restrictions and verification processes.
- Strong analytical, optimization, and campaign management skills.
Preferred:
- Experience with loan marketplaces, NBFCs, or digital lending platforms.
- Multi-language targeting experience (English + regional).
- SEO and organic growth knowledge to complement paid campaigns.
What We Offer:
- Competitive salary with performance-linked incentives.
- Leadership role in fintech digital marketing growth.
- Exposure to lenders, borrowers, and ecosystem partners.
- Fast-paced, startup culture.
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