Assistant Manager
1 week ago
About Us:
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also
is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc. We have also launched footwear and kidswear
recently.
Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have stores pan India. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on Board
Team Summary :
The Assistant Manager – Marketplaces will be responsible for managing and scaling the brand’s business across online marketplace platforms such as Amazon, Myntra, Ajio, Flipkart, Nykaa Fashion, and others. The role involves end-to-end ownership of marketplace operations, cataloging, performance optimization, promotions, inventory management, and cross-functional coordination to ensure best-in-class digital retail execution.
Roles & Responsibilities :
- Manage daily operations across key marketplace platforms (Amazon, Myntra, Ajio, Flipkart, etc.).
- Ensure 100% accurate creation of product listings across all marketplaces within defined TAT (e.g., 24–48 hours after product readiness).
- Maintain zero critical listing errors (wrong category, size chart mismatch, incorrect attributes, wrong images).
- Work closely with design/merch teams to ensure all product metadata is complete before listing.
- Optimize titles, descriptions, keywords, and bullet points following each marketplace’s best practices and SEO guidelines.
- Maintain uniform brand tone aligned with The Souled Store’s voice across all platforms.
- Improve organic visibility through keyword optimization, leading to measurable boost in discovery (e.g., +15% impressions for new listings).
- Monitor performance dashboards, share weekly reporting, and track KPIs including sales, conversion, CTR, and return rates.
- Oversee product listing creation including images, titles, bullet points, descriptions, size charts, and A+ content.
- Coordinate with design/photography teams for fashion-first, high-impact content.
- Optimize listings for SEO, discoverability, and conversion.
- Execute seasonal sales plans, promotions, and platform-specific events.
- Track daily sales and identify levers to improve revenue and margins.
- Manage deal grids, pricing strategies, discounting, and platform-funded promotions.
- Execute platform advertising and visibility campaigns (sponsored ads, display, brand pages, influencer tie-ups if applicable).
- Monitor ROAS, CPC, and campaign performance; optimize spends to hit growth targets.
- Drive brand participation in platform events like EOSS, Big Billion Days, Prime Day, etc.
Qualifications & Skills :
- 3-5 years of experience managing e-commerce marketplaces, preferably in the apparel/fashion industry.
- Strong understanding of marketplace operations and e-commerce metrics.
- Analytical mindset; proficiency in Excel, Google Sheets, dashboards.
- Experience with advertising tools (Amazon Ads, Myntra Ads, Flipkart PLA, etc.).
- Ability to collaborate across merchandising, supply chain, content, and marketing teams.
- Strong communication and negotiation skills with marketplace category managers.
- Attention to detail, problem-solving ability, and process-oriented approach.
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