Social Media Marketing Specialist

3 weeks ago

Hyderabad Telangana India, Telangana TekGenio Full time

Job Summary:

We are looking for a creative and results-driven Social Media Marketing Specialist.The ideal candidate should have at least 2 years of hands-on experience in developing content strategies, managing paid campaigns, and analyzing social media performance.

Key Responsibilities:

  • Develop and execute content calendars and posting schedules for each platform.
  • Create engaging, platform-specific content (text, image, and video).
  • Manage daily posting, community engagement, and timely responses.
  • Plan and execute paid ad campaigns across platforms (especially Meta and LinkedIn Ads).
  • Track and report on key metrics and analytics to evaluate campaign effectiveness.
  • Stay updated on social media trends, tools, and best practices.
  • Collaborate with design, content, and marketing teams to align messaging.

Requirements:

  • Minimum 2 years of proven experience in social media marketing.
  • Strong knowledge of LinkedIn, Facebook, Instagram, and X – organic + paid.
  • Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Buffer/Hootsuite, or similar.
  • Solid understanding of analytics tools (e.g., Meta Insights, LinkedIn Analytics, Google Analytics).
  • Excellent written and verbal communication skills.
  • Ability to multitask, prioritize, and meet deadlines.

Preferred Qualifications:

  • Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.
  • Knowledge of SEO and how it integrates with social content.
  • Experience working in a B2B or tech environment is a bonus.

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