Area Field Marketing Manager

5 hours ago

Bengaluru Karnataka India, Karnataka Pidilite Industries Limited Full time

Job Description : Experience - 6-10 Years Language must - Malayalam, English, Kannada / Tamil Team handling experience must - 8 on role Business development team.Area he will be handling is Karnataka, Kerala & Tamil NaduQualification - Graduate + MBA Preferred but not compulsory Age - Max -38 yearsDivision / Function - MMP (Multi Vertical + Mini Industries + Periphery)Vertical Multi - Vertical ProductSub Vertical - SealantsJob responsibilities :People Management Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module. Also enable other executives TSI/TSRs/BDE-Adhesives who are responsible for sales and demand generation of sealants.Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.Recruit best suitable talent for vacant positions.Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connectFeedback Consolidation and SharingProduct Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etcTrial Feedback: Conduct trials of new products with users as per category planModule Feedback: Provide insights and feedback on the effectiveness of field marketing modules.Feedback on BDE-Sealants scorecardBusiness Review - Ensure business reviews are conducted through OAAP tool as per index.Adopted contractor Performance Engage with adopted contractors twice a quarter. Educate the contractors about our range of productsIdentify key user needs, product feedback. Gather actionable and well-articulated insightsMake ‘influencers’ out of high potential usersAdopted dealer performance - Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs)Contact, Connect, Convert Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.Ensure relation building activities are carried out with full rigour for the users to feel connected to the brandDrive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agencyExecute demand generation activities for exception territories and products.

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