Performance Specialist

4 weeks ago

Mumbai Maharashtra India, Maharashtra Nykaa Full time

Role Overview :


Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.



Job Description :


1. Paid Media Strategy & Execution

  • Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
  • Build full-funnel paid media strategies aligning with marketing and business goals.
  • Conduct extensive keyword research and audience segmentation to drive relevant traffic.


2. Performance Optimization

  • Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
  • A/B test creatives, ad copies, and audience segments for continuous improvement.
  • Manage campaign budgets and pacing to maximize efficiency and impact.


3. Reporting & Analysis

  • Deliver campaign performance reports with actionable insights.
  • Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
  • Collaborate with analytics teams to deep-dive into campaign data and improve performance.


4. Collaboration & Coordination

  • Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
  • Share feedback on creative performance to design and content teams for ongoing improvement.
  • Stay updated on industry trends, platform updates, and best practices.



Knowledge and Skill / Qualification Requirements :


  • 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
  • Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
  • Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
  • Ability to analyze data, derive insights, and implement optimization strategies.
  • Experience in managing affiliates and strategic partnerships is a plus.
  • Strong stakeholder management and ability to work in a fast-paced environment.

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