Optimization Manager

3 hours ago

Chandigarh India, India Trantor Full time

Testing and Optimization SpecialistProject Role : Digital Testing and Optimization Manager/ Consultant - Testing & personalizationProject Role Description :Ideate, Design, build and manage optimization roadmap to meet business process and application requirements. Not just execute the test defined by stakeholderOverall Work Experience : 8+ yearsWork location : RemoteMust Have Skills :Proficient in Adobe Target and Optimizely,Adobe Analytics or GA4, HTML, JavaScript, CSS,Good To Have Skills : Adobe Audience Manager , AEM, Power BI/Looker/TableauTimings : 2pm to 11pm (Overlap with US timezone) Key Responsibilities Experimentation and Testing :Plan, execute, and analyze A/B tests using Adobe Target and Optimizely.Independently generate innovative testing ideas and strategies, formulate sound hypotheses and share out the results post testing.Analytical Skills: Identify key testing areas and define problem areas using strong analytical skills.Evaluate data from various sources for informed decision-making. Build ad hoc reports, dashboards to convey the insight and automate where required.Stakeholder Management: Work closely with stakeholders to understand needs and translate them into testing use cases. Efficiently manage stakeholder expectations throughout the testing process.Metrics Definition :Define KPIs and metrics, regularly reporting on test performance.Self-Sufficiency :Own the end-to-end process, from idea generation to comprehensive reporting.Ensure smooth execution and timely delivery of results.Platform Expertise :Proficiently use Adobe Target and Optimizely for effective testing, superior BI skills – Looker/Power BI/Tableau etc and subject matter expertise in Web and AdTech stack – GA 4/ Omniture and DCM etc. Stay updated on platform features and best practices.Continuous Improvement :Monitor industry trends and suggest process improvements within the optimization workflow. Proactively enhance testing methodologies.Analytical Thinker :Interpret data and derive meaningful insights.Innovative Problem Solver :Creatively solve optimization challenges.Proactive Attitude : Independently explore new testing ideas and ownership to see the idea launchDetail-Oriented : Ensure accuracy in experiment setup and analysis.Adaptability : Thrive in a dynamic environment and adapt quickly.Curiosity :Exhibit a curious mindset to understand user behavior and industry trends.Effective Communicator : Clearly communicate technical concepts to diverse stakeholders.QualificationsBachelor's degree in computer science or Information Technology. Masters or Analytics degrees a plus8+ years overall experience with Adobe Target (aka Test & Target), Optimizely or Monetate with at least 1-2 years as a developer developing custom codes, javascripts and tag elements2+ years experience designing, running and reporting on multivariate and A/B tests2+ years of experience using Adobe Target or Optimizely (aka Test & Target) for delivering dynamic and personalized site experiencesAdobe Target or Optimizely certification is a huge plusLegal subscription/SaaS platform experience is a plus

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