AVP Brand Solution

2 hours ago

Delhi India, India One Digital Entertainment Full time

Job Description – AVP / Senior Manager, New Business & Brand Partnerships (Digital & Influencer Marketing)


We are seeking a dynamic and growth-driven professional from the advertising, digital marketing, branded content, radio, or influencer marketing industry to lead new business, brand partnerships, influencer-led campaigns, endorsements, and sponsorship sales.

This role is focused on driving high-value revenue, closing new partnerships, and expanding our presence across categories.


Key Responsibilities

1. New Business Acquisition & Revenue Growth

  • Identify, pitch, and secure new business opportunities across brands, agencies, and categories.
  • Own monthly and quarterly revenue targets with a strong focus on high-value closures.
  • Build and manage a robust pipeline of leads through research, outreach, and industry connections.

2. Brand Partnerships & Solution Selling

  • Pitch and sell integrated brand solutions including influencer campaigns, branded content, endorsements, and sponsorship packages.
  • Collaborate with internal Strategy, Solutions, and Creative teams to craft customised proposals aligned with client goals.
  • Deliver compelling presentations backed by insights, ROI potential, and platform strengths.

3. Strategic Pitches & Deal Management

  • Lead the entire pitch-to-close cycle: need assessment, solutioning, proposal development, pricing, and negotiations.
  • Develop innovative partnership ideas based on content, creator trends, and brand objectives.
  • Ensure efficient and timely deal closures.

4. Client Relationship Management

  • Build and nurture strong relationships with CMOs, brand managers, and media agency leaders.
  • Act as a trusted strategic partner, consistently identifying opportunities for client growth.

5. Market Intelligence

  • Stay updated on market trends, competitor activities, and emerging influencer/digital content trends.
  • Identify whitespace categories and new opportunities to unlock incremental revenue.

6. Collaboration & Handover

  • Work closely with internal execution teams to ensure smooth onboarding after deal closure.
  • Share clear briefs, expectations, and commercial terms for seamless delivery.

Requirements

  • 8–10 years of experience in Sales, New Business, Brand Partnerships, Influencer Marketing, Media Solutions, or Branded Content.
  • Proven track record of closing sponsorships, partnerships, or influencer-led deals.
  • Excellent communication, negotiation, and presentation skills.
  • Highly self-motivated, target-driven, and collaborative.
  • Strong understanding of digital marketing, creator ecosystem, and brand needs.

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