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Assistant Manager

4 weeks ago

Delhi, Delhi, India Tata Consumer Products Full time

About the Company

Organic India is committed to providing high-quality wellness products that promote a healthy lifestyle. Our mission is to create a sustainable and organic ecosystem that benefits both our customers and the environment.

About the Role

The role focuses on driving growth strategies for the D2C business, ensuring financial outcomes, and enhancing customer service while optimizing internal processes.

Responsibilities

Financial Outcomes

  • Define and execute growth strategies to achieve revenue and profitability targets for the D2C business.
  • Set and monitor key financial metrics including Gross Revenue, Marketing ROI, Customer Acquisition Cost (CAC), and Repeat Purchase Rate.
  • Track spending against performance metrics and adjust campaigns to ensure budget adherence and optimal ROI.
  • Drive annual & quarterly objectives for cost per acquisition (CPA) and return on ad spend (ROAS).
  • Identify and implement initiatives to drive cost efficiency across digital marketing and operations.
  • Optimize website conversions and average order value through targeted campaigns and promotions.

Customer Service

  • Ensure a seamless and superior customer experience across all touchpoints, from website browsing to post-purchase support.
  • Oversee order fulfillment, timely deliveries, and effective resolution of customer issues.
  • Implement retention strategies and loyalty programs to increase repeat purchase rates and build long-term customer relationships.

Internal Processes

  • Managing D2C orders fulfilment through (OMS) order management software like Vinculum, Uni-commerce, Easy-ecom, SAP.
  • Manage and oversee the Organic India website, ensuring optimal functionality, user experience, and up-to-date content.
  • Coordinate with supply chain, operations, and technology teams to ensure smooth backend processes and inventory alignment.
  • Utilize data and analytics to inform decision-making and continuous improvement across marketing, operations, and customer touchpoints.
  • Support the development of a future-ready, agile, and digitally savvy D2C team and organizational culture.
  • Coordinating with Finance team for timely payments and reconciliations to the vendors.

Alternate Channels

  • Identify and develop new D2C growth opportunities beyond the website, including affiliates, social commerce, and strategic partnerships.
  • Support campaign planning and execution for cross-channel marketing initiatives to drive incremental sales.
  • Collaborate with brand marketing teams to leverage content and community building for brand awareness on alternate digital platforms

Qualifications

  • Minimum 8-12 years of experience in relevant roles within high-growth content management systems and e-commerce platforms.
  • Experience with customer relationship management (CRM) and customer lifecycle value (CLTV) strategies.
  • Prior experience with budget management and ROI analysis.
  • Strong leadership and team management abilities.

Required Skills

  • Proven experience in D2C marketing and e-commerce growth, preferably in the consumer products or wellness sector.
  • Strong analytical skills with a data-driven mindset to track, measure, and optimize key performance indicators.
  • Creative thinking and the ability to identify and execute new growth opportunities.
  • Excellent project management and cross-functional collaboration skills.
  • Good communication skills and stakeholder management skills.
  • Passion for wellness and organic products is a plus.

Pay range and compensation package

Compensation details will be discussed during the interview process.

Equal Opportunity Statement

Organic India is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.