Research Analyst

3 weeks ago

Mumbai Maharashtra India, Maharashtra Foxtale Full time

Designation: Executive - Research Analyst

Location: Andheri East, Mumbai, Maharashtra

Employment Type: Full-time


Foxtale is one of India’s fastest-growing skincare brands, built on the belief that effective skincare should be science-backed, accessible, and fun. As we scale, we are doubling down on intelligence-driven decision-making to stay ahead of the market and deliver meaningful value to our customers.

We are looking for a Research Analyst (Competitive Intelligence) to be our eyes and ears on the skincare ecosystem — someone who lives and breathes skincare, is curious about the market, and loves diving deep into data, trends, and strategies.

Key Responsibilities


  • Competitive Intelligence
  • Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
  • Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
  • Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.


  • Market & Category Insights
  • Build structured reports on market size, growth trends, and sub-category performance.
  • Analyze region-wise competitive dynamics and share actionable insights (e.g., what works in Hindi belt vs South India).
  • Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.


  • Marketing & Growth Strategy Analysis
  • Break down competitors’ marketing campaigns, influencer partnerships, and brand collaborations.
  • Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
  • Surface opportunities for Foxtale to differentiate and lead.


  • Reporting & Communication
  • Develop weekly and monthly competitor intelligence decks for leadership.
  • Provide quick-turnaround insights during high-stakes periods (new launches, festive campaigns, etc.).
  • Collaborate with category, marketing, and growth teams to integrate findings into strategy.


What We’re Looking For


  • Experience: 1–3 years in consulting, research, category management, or strategy roles. Prior exposure to consumer brands (FMCG, beauty, personal care, D2C) is a plus.
  • Skills & Interests:
  • Strong analytical and research skills with ability to synthesize insights from multiple sources.
  • Naturally curious and genuinely interested in skincare, beauty, and consumer behavior.
  • Proficiency in Excel/Google Sheets and comfort with data tools (Tableau, Power BI, or similar).
  • Strong communication skills — ability to present insights in a crisp, actionable manner.
  • Mindset: Detail-oriented, proactive, and thrives in a fast-paced startup environment.


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