CRM and Analytics Lead

3 hours ago


Kolkata West Bengal India, West Bengal Spencer's Retail Full time

We're looking for a sharp, consumer-obsessed CRM and Analytics LeadThis strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement:Key ResponsibilitiesConsumer & Behavioral AnalyticsAnalyze customer cohorts, journeys, and behavioral patterns to identify growth levers.Develop segmentation strategies and marketing interventions based on behavioral triggers.Build and test predictive models (churn, LTV, next-best action) across campaigns.CRM LeadershipOwn end-to-end CRM strategy—from platform management to campaign execution.Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp).Collaborate with tech and Martech teams to scale automation and personalization.Marketing & Campaign AnalyticsDesign models to measure campaign impact (pre-post, control-test, incremental sales).Monitor KPIs: ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness.Translate insights into actionable strategies with business and category teams.Loyalty Program Analytics (My Spencer’s Reward)Analyze program performance, lifecycle trends, and redemption behavior.Track metrics like activation rate, incremental sales, and frequency lift.Recommend data-driven interventions to boost loyalty revenue.Strategic Business InsightsDeliver dashboards and insights that influence leadership decisions.Convert analytics into commercial levers—pricing, assortment, targeting, retention.Qualifications & Experienceexperience in consumer analytics, CRM, or data-driven marketing (retail/e-commerce/FMCG preferred/QSR).Proficiency in SQL, Excel, and visualization tools (Power BI, Tableau, Google Data Studio).Hands-on experience with CRM platforms.Strong foundation in consumer psychology, segmentation, and lifecycle management.MBA in Marketing/Analytics or related field preferred.What We’re Looking ForConsumer-first mindset with a knack for behavioral insights.Logical thinker who connects data to business outcomes.Strong ownership and ability to lead CRM independently.Excellent communicator and stakeholder influencer.Curious, agile, and thrives in a fast-paced, data-rich environment.



  • Kolkata, West Bengal, India Spencer's Retail Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We're looking for a sharp, consumer-obsessedCRM and Analytics LeadThis strategic role blends analytical depth with a strong grasp of modern retail dynamics to drive growth and engagement:Key ResponsibilitiesConsumer & Behavioral AnalyticsAnalyze customer cohorts, journeys, and behavioral patterns to identify growth levers.Develop segmentation strategies and...

  • CRM Lead

    3 days ago


    Kolkata, West Bengal, India EAXCELLA Full time ₹ 48,00,000 - ₹ 54,00,000 per year

    Pay: ₹40,000.00-₹45,000.00 per monthJob Description:CRM Team Lead for a manufacturing company based out of Kolkata.Job Location Newtown.Job Category NON-BPO, FEMALE CANDIDATES ONLYExperienced FEMALE candidate required. Must be Graduate with at least 10-12 years similar experience as a team lead in any reputable marketing sector of any manufacturing...

  • CRM IT Head

    2 weeks ago


    Kolkata, West Bengal, India Anthroplace Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Position: CRM IT HeadExperience: 18 to 20 years in relevant profileEducational Qualification: Bachelors / Masters degree - Computer Science/ IT, preferablyResponsibilities: -Developing and executing the overall CRM technology strategy, aligning it with the company's objectives and ensuring it supports business needs.Overseeing the selection,...


  • Kolkata, West Bengal, India Adeeba e Services Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    Company Description Adeeba e-Services is a leading International BPO running Inbound tech and website process. We provide technical help to our US and Canadian customers 24x7 with our best technicians.. Job Description Adeeba Hiring For CRM DeveloperEssential Functions/Key Responsibilities:· Participate in the full software development lifecycle to...

  • CRM Developer

    3 days ago


    Kolkata, West Bengal, India Adeeba e Services Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Company Description Adeeba E-Services Pvt. Ltd. Is an International Contact center based out of India and US. The company caters to offshore consumers and business entities through Telemarketing services since 2014 within a short span of time the company has built its foundation on high level of customer satisfaction and unmatched services and support...


  • Kolkata, West Bengal, India, West Bengal EFRAC Lab Full time

    Business Development Role-Analytical Testing (Food/Pharma)-Kolkata, RajarhatBUSINESS DEVELOPMENT ROLE:We are looking for an experienced and results-driven Sales /Business Development professional from Food or Pharma Industry to lead our efforts in promoting and expanding EFRAC’s Analytical Services in PAN India market. The successful candidate will play a...


  • Kolkata, West Bengal, India Bdg Polysteel Full time ₹ 2,00,000 - ₹ 4,00,000 per year

    Handle inbound & outbound calls and maintain CRM records.Follow up on leads and convert them into potential clients.Coordinate with the sales team for smooth lead management.Manage customer queries and ensure satisfaction. Required Candidate profileExcellent communication in English, Hindi & Bengali.Good interpersonal and follow-up skills.Basic knowledge of...

  • Project Lead

    3 hours ago


    Kolkata, West Bengal, India, West Bengal NowPurchase Full time

    Project Lead (SaaS MetalCloud)Location: Kolkata HQ, with frequent pan-India travelExperience: 3–5 yearAbout NowPurchaseAt NowPurchase, we’re on a mission to digitally transform the metal manufacturing industry—one foundry at a time.Our vision is bold:To build a tech-first ecosystem that empowers foundries to procure better, melt smarter, and operate...

  • SAP ISU Billing

    3 hours ago


    Kolkata, West Bengal, India, West Bengal Tata Consultancy Services Full time

    Job title: SAP ISU BillingExperience Range:4- 8 YearsJob Location: Kolkata or KochiVirtual Interview: 2nd Dec (Tuesday)Job Description:Should be familiar with End-to-End Meter to Cash SAP IS-U process. 2. Well versed with all table and join conditions with these ISU Billing and Invoicing submodules: a. Billing & Invoicing (BI) 3. Good capabilities in DB SQL...

  • SAP Lead

    3 hours ago


    Kolkata, West Bengal, India, West Bengal Tata Consultancy Services Full time

    Locations: Kolkata, AhmedabadExperience: 10-15 YearsRole: SAP Solution Lead Required Technical Skillset:S/4HANA FI-CO: GL, AP, AR, Asset Accounting, Controlling (CO-PA, Cost Centers).SAP MM: Purchasing, Inventory Management, Invoice Verification.SAP Ariba: Sourcing, Procurement, Contracts, Supplier Management.SAP Fieldglass: Contingent Workforce and Services...