Rural Marketing Executive

4 weeks ago

Andhra Pradesh, India BiofuelCircle Full time

Key purpose of the role:

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities:

1. Rural marketing strategy

2. Brand Building and Activations

3. Seasonal Campaigns

4. Community Engagement

5. Content Creation

6. Local Market Inside

What Key Tasks will be involved?

Rural Marketing Strategy:

  • Designing and managing the rural marketing strategy for Rural business unit
  • Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets

Brand Building and Activations: -

  • Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
  • Collaborate with creative agencies to develop compelling advertising materials and promotional content
  • Deploy rural marketing agencies to implement rural marketing plans
  • Develop local partnerships for local activation / PR / communication - Capture and develop engaging user generated content to accentuate digital marketing
  • Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
  • Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs
  • Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

Seasonal Campaigns: -

  • Crop wise, region wise marketing campaigns to source raw materials
  • Engaging and activating existing subscriber base of biomass processors and rural entities
  • Deploying farmer communication channels
  • On-boarding customer camps and roadshows
  • Short videos for educating, training and hand holding in App usage
  • Upselling of value added services like Verification, Delivery and Finance services Community

Engagement: -

  • Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
  • Organize community outreach programs, workshops, and events to raise awareness
  • Manage branding initiatives that resonate with rural communities
  • Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Opportunity:

Opportunity to work with a fast growing company in a priority bio energy sector Closely work with senior leadership team Opportunity to build rural marketing functional vertical from scratch. Work with a highly engaged & motivated team

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