Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled and creative Digital Marketing Specialist to manage our paid advertising campaigns, social media presence, and digital content creation. The ideal candidate should have hands-on experience in Paid Ads Management (Google, Meta, etc.), Graphic Design, Video Editing, and Social Media Marketing.
You will play a key role in growing brand awareness, driving qualified leads, and enhancing overall online engagement.
Key Responsibilities:- Paid Advertising:
- Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other platforms.
- Monitor performance metrics, analyze ROI, and provide actionable insights.
- Conduct keyword research, audience targeting, and A/B testing.
- Social Media Management:
- Develop and implement a social media strategy aligned with brand goals.
- Manage daily posting, engagement, and community building across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.).
- Stay updated on social media trends to improve reach and engagement.
- Content Creation:
- Design visually appealing graphics, banners, and marketing creatives using tools like Canva, Photoshop, or Illustrator.
- Create and edit short-form and long-form videos for ads, reels, and campaigns.
- Write engaging captions, ad copies, and blog posts that align with brand tone.
- Analytics & Reporting:
- Track KPIs for campaigns, social media, and website performance using tools like Google Analytics, Meta Business Suite, and Data Studio.
- Prepare regular performance reports and recommendations for improvement.
- Proven experience (2+ years preferred) in digital marketing, paid ads, and social media management.
- Strong knowledge of Google Ads, Meta Ads Manager, and campaign optimization strategies.
- Proficiency in video editing tools (e.g., CapCut, Premiere Pro, Final Cut Pro).
- Proficiency in graphic design (Canva, Photoshop, Illustrator).
- Strong written and verbal communication skills.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Creative mindset with attention to detail and aesthetics.
- Experience with CRM and marketing automation tools.
- Knowledge of SEO best practices.
- Basic understanding of web analytics and conversion tracking.
- Competitive salary based on experience + performance-based incentives.
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