Graphic Designer

1 week ago


Kochi Kerala India, Ernakulam 2Base Technologies Full time

We are looking for a highly creative, self-driven Graphic Designer who can take full ownership of ideation and visual execution. The ideal candidate is someone who not only designs but also thinks creatively, proposes fresh ideas, and transforms concepts into compelling visual experiences, without requiring constant direction.

You will collaborate closely with our Marketing, Creative, and Development teams to build strong brand experiences across digital and print media. A willingness to experiment, learn new tools, and adopt AI-enhanced creative workflows is expected.


Responsibilities

  • Conceptualize and produce visually compelling assets, including marketing materials, presentation decks, brand collateral, web and digital banners, posters, advertisements, and social media content.
  • Independently generate creative ideas, visual concepts, and mood boards aligned with campaign messaging and business goals.
  • Utilize traditional design tools (Adobe Creative Suite) alongside modern AI-powered platforms (e.g., Adobe Firefly, Midjourney, Freepik AI, DALL-E, Shutterstock AI) to enhance speed, creativity, and productivity.
  • Adapt and refine AI-generated assets to maintain originality, brand consistency, legal compliance, and creative integrity.
  • Ensure all visual outputs adhere to brand guidelines, layout principles, typography standards, and quality expectations.
  • Manage multiple projects simultaneously while prioritizing deadlines and maintaining accuracy, consistency, and quality.
  • Incorporate feedback with a positive, ownership-driven attitude and continuously improve designs based on performance insights.
  • Collaborate with cross-functional teams (Marketing, Product, Development) to deliver visuals aligned with messaging, UX, and campaign strategies.
  • Stay updated with industry design standards, AI design trends, digital storytelling approaches, and new creative tools.


Requirements

  • Bachelor’s degree in Graphic Design, Visual Arts, Visual Communication, or related field.
  • Proven experience in graphic design with a strong portfolio demonstrating originality, creativity, and design proficiency (mandatory).
  • Expert-level proficiency in Adobe Photoshop, Illustrator, and InDesign, and working familiarity with tools like Premiere Pro, After Effects, or Figma.
  • Experience or openness to working with AI-assisted design tools (Adobe Firefly, Midjourney, Canva AI, Freepik AI, Stable Diffusion, etc.).
  • Familiarity with design automation workflows such as smart resizing, templates, asset reuse, and variable content design.
  • Understanding of HTML & CSS is an advantage.
  • Strong sense of color theory, composition, visual hierarchy, and typography.
  • Ability to communicate design rationale clearly and confidently present creative decisions.
  • A proactive mindset with the ability to work independently, take initiative, and deliver results with minimal supervision.


He/She must be

1. Creative thinker, not just an executor

2. Ownership-driven, proactive, and self-motivated

3. Curious about trends, AI advancements, and new design possibilities

4. Understands design as a balance between aesthetics, message, and business impact.


Experience:

1-2 years of experience


Benefits

A growth-driven environment with opportunities to lead, innovate, and upskill continuously.


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