Creative Lead/Manager

3 weeks ago


Hyderabad, Telangana, India Resourcetree Full time

Creative Lead (Manager- 10-12 years )

Location & Work Days : Hyderabad (Jubilee Hills), 5 days in-office

Ideal Candidate Profile :

- Bachelor's degree in design or related field. Master's preferred.

- 10-12 years of hands-on experience in design, animation & video editing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.

- Keen knowledge the entire Adobe Suite, including but not limited to Photoshop, After Effects, Illustrator, Premiere Pro, XD, InDesign & Firefly.

- Experience with generative AI like Midjourney, Dall- e, Runway etc., is an added advantage

- Managed diverse in-house creative and also worked with agency teams.

- A profound understanding of design principles, motion graphics shortcuts, current trends, and industry best practices .

- A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content .

- Exceptional communication skills with the ability to articulate creative concepts and rationale to cross-functional teams.

JOB DESCRIPTION :

Role Summary :

We are seeking a dynamic and innovative 'Creative Lead' to lead the in-house design, user interface (UI), static & motion graphics, video production, edit and all creative strategies for the client in Fertility Healthcare. The ideal candidate will have a proven track record of delivering visually compelling and effective marketing campaign creatives across various platforms including social media, website, landing pages, in-store branding, outdoor media, events & digital advertising.

This role requires a blend of creativity and analytical skills to drive engagement and conversions, while effectively managing and inspiring a team of creative professionals. The role reports in to the Chief Marketing Officer.

Key Responsibilities :

- Lead the creative direction for all on-deck properties such as the website landing pages, store/clinic pages, blog and event pages, ensuring they align with brand guidelines and UI/UX best practices.

- Develop innovative design strategies for off-deck properties including social media, Meta & Google display ads, WhatsApp marketing campaigns and email newsletters to boost user engagement and retention.

- Collaborate with business development, paid marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.

- Oversee the creative process from concept to execution, ensuring all content is on-brand, consistent in style, quality, and voice.

- Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.

- Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.

- Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.

- Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.

- Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.

(ref:hirist.tech)

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