Senior SEO Executive

Job Title: Senior SEO Executive (Team Leader)

Location: Ghatkopar, Mumbai

Employment Type: Full-Time

Experience Required: 3–6 years (including team & client handling experience)

About the Role

We are seeking a results-driven Senior SEO Executive (Team Leader) who can manage end-to-end SEO projects with strong expertise in organic lead generation, AI-driven SEO, and GEO/Local SEO execution. The candidate will be responsible for planning, research, strategy, implementation, team leadership, and driving client business growth through improved search visibility and qualified organic leads.

Key Responsibilities1. Strategy & Planning

• Develop complete SEO strategies focused on rankings, GEO targeting, multi-location SEO, and organic lead generation.
• Use AI-driven tools for keyword research, competitor analysis, SERP behaviour, and content planning.
• Build SEO roadmaps aligned with performance KPIs and client objectives.

2. Execution & Implementation

• Implement on-page SEO: metadata optimization, content enhancement, internal linking, and UX improvements.
• Execute GEO/Location-based SEO strategies, including:
• Local keyword targeting
• Google Business Profile optimization
• Local citations and directory submissions
• Location landing pages optimization
• Improving local map pack rankings
• Conduct technical SEO audits and implement fixes for crawlability, indexing, speed, and structured data.
• Use AI tools to streamline content optimization, clustering, NLP improvements, and automated task management.
• Lead the off-page SEO strategy with high-quality link-building and authority growth.

3. AI-Driven SEO Execution

• Use AI tools (ChatGPT, Surfer SEO, Jasper, Frase, etc.) for planning, optimization, and workflow automation.
• Leverage AI insights for local search trends, user behavior, and predictive performance improvements.
• Automate repetitive tasks like competitor tracking, content briefs, and reporting.

4. Monitoring & Reporting

• Track performance using Google Analytics, Search Console, Ahrefs, SEMrush, and AI dashboards.
• Monitor GEO/Local SEO performance—map pack rankings, location-based visibility, and local keyword positions.
• Produce detailed weekly/monthly reports showing organic traffic, keyword growth, local visibility, lead generation, and revenue impact.

5. Leadership & Team Management

• Lead and mentor a team of SEO executives, interns, and content support members.
• Allocate tasks, review outputs, and ensure timely project delivery.
• Train the team on SEO best practices, AI tools, GEO/local SEO tactics, and algorithm updates.

6. Client Impact Showcase & Case Study Preparation

• Create and maintain detailed case studies to showcase the impact of SEO efforts on client business growth.
• Highlight successes in organic rankings, lead generation, and local visibility improvements, with measurable data.
• Present case studies to clients during review meetings to demonstrate ROI and establish credibility.
• Collaborate with the client success and sales teams to incorporate client feedback into case studies and strategic reports.

Desired Skills & Competencies

• Excellent communication and leadership abilities.
• Strong expertise in traditional SEO + AI-powered SEO + GEO/Local SEO.
• Ability to manage multi-location SEO projects and optimize for local search.
• Knowledge of AI tools for automation, research, and performance improvement.
• Proven track record of driving organic leads and contributing to revenue growth.
• Strong analytical, reporting, and problem-solving skills.

Qualifications

• 3–6 years of hands-on SEO experience, including team leadership.
• Experience managing local SEO, GEO-targeted campaigns, and AI-based SEO workflows.
• Demonstrated ability to grow organic traffic, visibility, and leads.
• Bachelor’s degree in Marketing, Business, IT, or related fields (preferred).