
Social Media
2 days ago
Role Overview:
We are looking for a creative and proactive Social Media & ORM Specialist to manage our
brand’s online presence, engage audiences, and protect brand reputation across digital
platforms. The role involves creating & managing engaging content, driving social campaigns,
monitoring conversations, and handling customer feedback to ensure a positive brand
image.
Key Responsibilities
Social Media Management
• Develop and implement a comprehensive social media strategy across platforms
(Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.).
• Plan, create, and schedule engaging content (posts, stories, reels, videos,
infographics, etc.).
• Run paid social campaigns to drive engagement, leads, and brand awareness.
• Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare
performance reports.
• Collaborate with design, content, and marketing teams & Agency to ensure brand
consistency.
Online Reputation Management (ORM)
• Monitor online mentions, reviews, and customer conversations across social media,
review sites, forums, and blogs.
• Respond to customer queries, complaints, and feedback in a timely and professional
manner.
• Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot,
MouthShut, etc.
• Escalate critical feedback/issues to relevant teams and ensure closure.
• Implement proactive ORM strategies to maintain a positive brand perception.
• Track sentiment analysis and share insights for brand improvement.
Requirements
• Bachelor’s degree in Marketing, Communications, PR, or related field.
• 5-7 years of experience in Social Media Management and/or ORM.
• Strong knowledge of social platforms, tools and ORM dashboards.
• Excellent communication skills with the ability to handle sensitive conversations.
• Creative mindset with an eye for storytelling, trends, and audience engagement.
• Analytical skills to measure performance and optimize campaigns.
• Crisis management experience is a plus.
Nice-to-Have
• Experience in influencer marketing or community management.
• Exposure to social listening tools
• Basic knowledge of SEO, content marketing, or paid media.
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