Digital Analyst

4 hours ago

india, IN EXL Full time

Role Overview:

We are looking for a Digital Analytics Implementation Specialist with strong expertise in Adobe Experience Platform (AEP) and Web/App tagging. The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.


Key Responsibilities:

  • Implement and manage AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging.
  • Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.
  • Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.
  • Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.
  • Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.
  • Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.
  • Write and maintain implementation documentation and technical specifications.


Required Skills & Experience:

  • 2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management.
  • Strong knowledge of:
  • AEP Web SDK
  • Adobe Launch / Data Collection
  • Customer Journey Analytics (CJA)
  • Web & App Tagging Implementation
  • XDM Schemas and Event-Driven Data Layers
  • Tag Testing with Debugging Tools
  • SQL and JavaScript
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to collaborate effectively with cross-functional teams in a fast-paced environment.


Preferred Qualifications:

  • Exposure to Adobe Experience Platform (AEP) Edge Network or Adobe Analytics migration projects.
  • Experience integrating multiple data sources for unified analytics.
  • Familiarity with data governance and privacy frameworks (GDPR, CCPA, etc.).

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