International Marketing

3 weeks ago

Ahmedabad Gujarat India, Gujarat MEDIPLUS® | Shree Umiya Surgical Pvt. Ltd. Full time

Job Summary

The International Marketing & Business Development Executive will be responsible for expanding the company’s global footprint through systematic country-wise lead generation, digital marketing, exhibition coordination, and data analytics. The role involves identifying potential distributors, engaging prospects, and supporting the sales pipeline through data-driven marketing and relationship building.



Key Responsibilities

· Generate and qualify leads from target countries using LinkedIn, export data portals, trade directories, and other digital tools.

· Research potential distributors, OEM clients, and institutional buyers by product category and region.

· Maintain a comprehensive database of country-wise and product-wise prospects.

· Execute digital campaigns for international buyer engagement through LinkedIn, email, and other platforms.

· Send bulk and targeted email campaigns, track engagement metrics, and maintain mailing lists.

· Support online branding activities — product promotion, catalog circulation, and awareness campaigns.

· Assist in pre-exhibition planning — target buyer identification, mailers, and appointment scheduling.

· Manage post-exhibition lead data entry, categorization, and follow-up tracking through CRM/ERP.

· Analyze international trade data and buyer behavior to identify new business opportunities.

· Prepare periodic reports and dashboards highlighting lead conversion, country performance, and campaign ROI.

· Maintain accurate and updated data of all leads and existing clients in the CRM/ERP system.

· Transfer qualified leads to the respective Sales Department or Territory Manager for conversion.

· Engage leads through consistent follow-up, professional communication, and product updates.

· Build long-term business relationships with international clients and channel partners.



Desired Candidate Profile

· Bachelor’s or Master’s degree in International Business, Marketing, Commerce, or Life Sciences.

· 1–3 years of experience in international marketing or business development (medical devices or pharma preferred).

· Excellent communication and writing skills in English.

· Sound knowledge of MS Excel, and CRM tools

· Analytical mindset, proactive approach, and attention to detail.

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