Marketing Operations Specialist

3 days ago

Chennai Tamil Nadu India, Tamil Nadu 2X Full time

Job Summary


The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.


Key Responsibilities


Campaign Development & Execution

  • Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows
  • Develop custom scripts and logic for dynamic content, audience segmentation, and personalization
  • Create and maintain reusable templates, delivery mechanisms, and campaign components


Platform Configuration & Data Management

  • Design and manage schemas, targeting workflows, and data imports/exports
  • Implement ETL processes and ensure data integrity across campaign executions
  • Optimize database queries and workflows for performance and scalabilit


Troubleshooting & Support

  • Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies
  • Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors
  • Collaborate with Adobe support and internal IT teams to resolve platform-level issues.


Integration & Automation

  • Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud)
  • Develop and maintain SOAP/REST API connections for real-time data exchange and campaign triggers
  • Automate recurring campaign processes and reporting workflows



Requirements :


Certification

  • Candidates must hold at least one of the following Adobe Certified Expert credentials:
  • Professional: Developer
  • Expert: Developer
  • Master: Architect


Technical & Soft Skills:

  • Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard)
  • At least one year of Adobe Campaign Classic software experience
  • Strong proficiency in the following areas:
  • SQL for data manipulation and targeting preferred
  • JavaScript and HTML/CSS for email scripting and personalization
  • XML for template and workflow configuration
  • Experience with SOAP/REST APIs, webhooks, and data connectors.
  • Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus
  • Understanding of data privacy regulations and secure data handling practices
  • A basic understanding of marketing automation
  • An understanding of relational database concepts
  • Experience with campaign performance tuning and delivery optimization.
  • Ability to translate business requirements into scalable technical solutions.

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