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CRM Solutions Architect
2 months ago
Requirements :
- 5+ years of relevant experience.
- Understanding of CRM solutions, marketing concepts, and marketing channels like direct mail, email, mobile, etc.
- Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services, etc.
- Hands-on working experience with marketing automation tools like Salesforce Marketing Cloud (SFMC) HCL UNICA Campaign or Adobe Campaign.
- Good at understanding, analyzing, and interpreting campaign data output.
- Experience translating business campaign strategy into business requirement document/ functional specifications, creating and executing test plans.
- Good understanding of data warehouse and data mart concepts.
- Expert SQL skills and ability to write queries for data manipulation.
- Ability to write HTML and JavaScript (preferred).
- Detail-oriented, ability to multi-task, prioritize, and quickly change priorities.
- Organizational and interpersonal skills.
- Good time management.
- Excellent written and verbal communication skills.
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