Public Relations Specialist

At El Sol Strategic Consultants, we merge imagination, knowledge and technology to build brands and enable their digital transformation. We've combined creative strategy, market insights, and cutting-edge technology to transform homegrown and global brands across industries. Our approach blends imagination with data-driven execution, delivering measurable growth, enhanced visibility, and lasting market impact.We are looking for an individual who has experience working with beauty/fashion/lifestyle clienteleAssociate Media Consultant at El Sol Strategic Consultants [ESSC]Team Management:● Understand ESSC’s Core Values, Vision, and Goals.● Foster an understanding of your role’s importance in the growth of the company.● Keep your peers motivated and maintain high morale to encourage a friendly and open environment.● Follow ESSC protocols with respect to processes- briefing documents, daily updates, agenda’s etc.● Ensure adherence to ESSC’s policies and good practices. Client and Media Relations:● Liaise daily with clients and media via telephone and email.● Build strong relationships and networks with colleagues, clients, and media.● Act as a representative for El Sol Strategic Consultants in public relations efforts.● Support development media relations strategies to secure high-level placements in print, broadcast, and online media.● Leverage existing media relationships and cultivate new contacts within business and industry media.● Promote news stories and features to the media and sell them effectively.● Prepare regular client reports and attend client meetings.● Collate, analyze, and evaluate media coverage. Monitoring and Research:● Monitor traditional and new age media, including newspapers, journals, broadcasts, social media, and blogs, for client opportunities.● Conduct trend forecasting for clients and their respective industries.● Undertake research for new business proposals and present them to potential clients. Marketing Coordination:● Stay updated on emerging trends, technologies, and influencers.● Explore and create opportunities for partnerships, sponsorships, and advertising.Event and Campaign Management:● On-ground presence at events, including press conferences and promotional activities.● Promote client events via public relations platforms.● Document all campaigns, including briefs, scripts, and testimonials.● Prepare presentations, campaign taglines, and interview responses. Content Creation and Documentation:● Research, write, and disseminate press releases to targeted media.● Assist with the production of client publications, such as newsletters and in-house magazines.● Design, write, and/or produce presentations, articles, leaflets, and promotional materials.● Coordinate photography for studio or location shoots. Crisis Management:● Support seamless crisis management and troubleshooting. Client Relationship Management:● Ensure 100% client retention by delivering exceptional service.● Maintain a network of resources for deployment as needed.● Provide clients information about new promotional opportunities and current PR campaign progress.● Manage client expectations and ensure satisfaction. Strategic Planning:● Assist in creation of quarterly and annual brand marketing strategies and roadmaps aligned with client business goals along with senior media consultants.● Maintain a keen understanding of industry trends affecting clients and offer relevant communication strategy recommendations. Knowledge Upkeep:● Stay updated with new practices for Web 2.0 and Web 3.0 to enhance client offerings.● Maintain relationships and databases with key stakeholders.● Stay updated on emerging trends, technologies, and influencers.Location: Santacruz WestTime: 9:30am - 6:00pmMonday - Friday (Last Saturday working)