Sports Marketing Manager

20 hours ago

Noida Uttar Pradesh India, Ghaziabad Resource Algorithm Full time

Job Title: Sports Marketing & Business Development Manager

Location: Noida

Experience: 7+

Job Overview:

We are seeking a dynamic and results-driven Sports Marketing & Business Development professional working with Sports franchises, have managed players/athletes, activations, tournaments etc. to drive marketing initiatives, manage sports events, and engage with athletes and franchises. The ideal candidate will have hands-on experience in tournaments, franchise management, athlete engagement, and sports-related brand promotions.

Key Responsibilities:

  • Plan, execute, and manage sports tournaments, leagues, and franchise events.
  • Develop strategic relationships with athletes, coaches, academies, and corporate partners.
  • Manage athlete endorsements, sponsorship activations, and engagement campaigns.
  • Lead B2B and B2C sales initiatives for sports programs, merchandise, or services.
  • Oversee event logistics, budgeting, marketing collateral creation, and promotion strategies.
  • Coordinate with internal teams and external agencies for seamless event execution.
  • Analyze event and campaign performance metrics to optimize engagement and ROI.
  • Ensure compliance with all regulatory and contractual obligations for tournaments and sponsorships.

Key Skills & Competencies:

  • Sports Marketing & Event Management
  • Athlete & Franchise Engagement
  • Sponsorship & Brand Activation
  • B2B/B2C Sales in Sports Sector
  • Budgeting, Planning, and Execution
  • Strong Communication & Negotiation Skills
  • CRM and Data Analysis for performance tracking

Qualifications:

  • Bachelor’s/Master’s degree in Marketing, Business, Sports Management, or related field.
  • 7+ years of experience in sports marketing, event management, or related domains.
  • Proven track record in managing sports tournaments, athlete engagements, and franchise partnerships.

Preferred:

  • Experience in managing high-profile sporting events or leagues.
  • Hands-on experience in digital marketing, social media campaigns, and influencer management in sports.

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