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Analytics Consultant
1 week ago
Role and Responsibilities :
Marketing & Customer Analytics :
- Provide processes to measure, manage, and analyze marketing activities.
- Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency.
- Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management.
Data Science and Analysis :
- Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured).
- Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data.
Required Skills and Expertise :
- Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc
- In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation.
- Ability to analyze and interpret complex data sets.
- Expertise in handling structured and unstructured data.
- Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.
- Understanding of marketing metrics and the ability to analyze marketing activities.
- Experience in providing insights for optimizing marketing strategies and operations.
- Ability to work effectively within a team, particularly in interdisciplinary settings.
- Experience in managing projects and delivering results within specified timelines.
- Strong analytical and problem-solving skills to address complex business and technical challenges.
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