Growth Marketing Specialist

3 weeks ago

India, IN Athena Business Solution Full time

Job Title: Growth Specialist


Experience: 2–3 Years

Location: Bengaluru, On-site

Employment Type: Full-time


About the Role:


We’re seeking a passionate and data-driven Growth Specialist to accelerate our brand’s digital growth and online presence. You’ll play a key role in designing and executing performance-driven marketing campaigns, analyzing data, and discovering new opportunities for audience and revenue growth. If you’re skilled in ads management, digital strategy, and creative problem-solving, then this role is for you.


Key Responsibilities:


- Develop and implement growth strategies to boost brand awareness, engagement, and conversions.

- Plan, manage, and optimize ad campaigns across Meta Business Suite, Google Ads, YouTube, and other platforms.

- Monitor ad performance and use insights to improve ROI and campaign effectiveness.

- Identify new growth channels, tools, and creative opportunities to scale campaigns efficiently.

- Work closely with content, design, and SEO teams to maintain consistent and effective brand messaging.

- Manage social media growth, audience engagement, and performance analytics.

- Track, analyze, and report on key growth metrics, including traffic, engagement, leads, and conversions.

- Stay updated with evolving digital marketing trends, algorithms, and advertising tools.


Requirements:


- 2–3 years of proven experience in growth marketing, digital marketing, or performance marketing.

- Hands-on experience with Meta Ads Manager, Google Ads, Campaign Manager, Google Analytics, and SEO tools.

- Deep understanding of marketing funnels, audience segmentation, and conversion optimization.

- Strong analytical mindset with the ability to derive actionable insights from data.

- Creative approach to campaign ideation, testing, and scaling.

- Excellent communication and collaboration skills.

- Experience with email marketing, influencer partnerships, or marketing automation tools is a plus.


Preferred Qualifications:


- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Experience working in a startup or fast-paced digital environment.

- Familiarity with tools like HubSpot, Notion, Figma, or Canva.


What We Offer:


- Opportunity to lead and take ownership of key growth initiatives.

- Dynamic and collaborative work environment.

- Competitive salary with performance-based incentives.

- Access to learning and professional development opportunities.

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