Performance marketing executive

21 hours ago

Bengaluru Karnataka India, Karnataka Graphy Inc. Full time

Job Title: Performance Marketing Executive

Company: Graphy Inc.

Location: Domlur, Bangalore, India (On-site)


About Graphy:

Graphy is empowering creators to build, scale, and monetize their knowledge. We’re on a mission to help creators grow with the right tools, data, and strategies — and performance marketing plays a huge role in that journey.


We’re looking for a Performance Marketing Executive who can take ownership of campaigns, drive measurable results, and fuel our growth engine.


Key Responsibilities:

  • Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
  • Own the performance marketing funnel: from campaign setup to reporting, analysis, and continuous optimization.
  • Track, monitor, and analyze key metrics such as CPC, CAC, ROAS, CTR, conversions, ensuring efficiency and ROI.
  • Collaborate with design and content teams to develop compelling creatives, ad copies, and landing pages that convert.
  • Run A/B tests on creatives, targeting, and messaging to enhance campaign performance.
  • Stay ahead of the curve by keeping up with latest industry trends, tools, and best practices in performance marketing.
  • Partner with product and growth teams to ensure alignment between campaigns and business goals / user acquisition strategies.
  • Deliver weekly and monthly performance reports with actionable insights and recommendations.


Requirements:

  • 2–4 years of proven experience in performance marketing or digital advertising.
  • Hands-on experience with Google Ads and Meta Ads Manager (Search, Display, Video, Facebook, Instagram).
  • Strong analytical skills; proficiency with Google Analytics, Tag Manager, Excel/Sheets.
  • A creative mindset with the ability to ideate ad copies, hooks, and innovative campaign strategies.
  • Excellent communication and collaboration skills.
  • Ability to manage budgets, forecast performance, and optimize for ROI.
  • Experience with other channels like LinkedIn Ads or Twitter Ads is a plus.
  • Familiarity with funnel optimization, retargeting strategies, and attribution models is preferred.
  • Hindi proficiency is mandatory.


Location:

This is a full-time on-site role based out of our Domlur, Bangalore.


Why Join Us?

At Graphy, you’ll be part of a fast-growing team working at the intersection of creators, technology, and growth marketing. If you’re data-driven, growth-focused, and ready to make an impact — we’d love to meet you


Apply Now and help us shape the future of the creator economy.

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#Hiring #PerformanceMarketing #DigitalMarketing #GrowthMarketing #Graphy

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