Copywriter

5 days ago

Kolkata West Bengal India, West Bengal Baidyanath Full time

Place of posting : Kolkata

CTC : Rs. 5 LPA (negotiable based on candidature)


Job Description: Content Writer (Social Media, E-Commerce & CRM)

Position: Copywriter - Digital & Social Media

Department: Marketing / Digital

Location: Kolkata

Reports to: Marketing Lead

Mode: Full time, in office

Role Overview

We are seeking a creative and detail-oriented Copywriter to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.

Key Responsibilities

Social Media

* Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).

* Collaborate with design/video teams to develop thumb-stopping creatives.

* Adapt content to trending formats (Reels, Shorts, Stories, Carousels).

* Maintain consistent tone of voice while aligning with campaign goals.

* Create campaign one-liners with potential of virality

E-Commerce

* Develop SEO-friendly product titles, descriptions, and bullet points for marketplaces (Amazon, Flipkart, etc.) and brand website.

* Create A+ content / enhanced brand content for product listings.

* Write promotional copy for website banners, landing pages, and campaigns/sale events

* Ensure accuracy of product details and consistency across platforms.

CRM (Email, SMS, WhatsApp Marketing)

* Craft persuasive subject lines, body copy, and CTAs for CRM campaigns.

* Personalize messaging for different audience segments (new users, repeat buyers, lapsed customers).

* Align campaigns with lifecycle journeys (onboarding, promotions, retention, reactivation).

* Collaborate with CRM team to A/B test and optimize copy for open/click rates.

KPIs & Success Metrics

* Engagement rates (likes, shares, comments, saves) on social media.

* CTR & conversion rates on e-commerce listings and campaigns.

* Open rates, CTR, and conversions for CRM campaigns.

* Consistency in tone of voice and brand guidelines across all touchpoints.

Candidate Requirements

* Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.

* 4-6 years of proven experience in copy/content writing (preferably in digital marketing/e-commerce).

* Strong grasp of social media trends, SEO best practices, and customer lifecycle marketing.

* Ability to write clear, concise, and persuasive copy for multiple formats.

* Familiarity with tools like Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, or similar.

* Excellent communication, editing, and proofreading skills with attention to detail

Preferred Skills

* Experience in FMCG, e-commerce, or D2C brands.

* Experience in both long content and short form of copywriting

* Understanding of performance marketing metrics and how copy impacts results.

  • Copywriter

    2 weeks ago

    Kolkata, West Bengal, India Madhya Design Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    At Mayabious Art, we believe remarkable talent, enthusiasm, and creative thinking add to great work. We're looking for someone with excellent writing and research skills to be our full-time, in-house Copywriter.As a member of the creative team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and...

  • Copywriter

    1 week ago

    Kolkata, West Bengal, India TalentWala Full time ₹ 14,40,000 - ₹ 36,00,000 per year

    About UsWe are a dynamic and growing organization in the [entertainment/marketing/creative/agency] space, working with leading brands and clients to craft impactful campaigns and memorable experiences. We are now looking for a talented Copywriter with strong ad agency experience to join our team and bring fresh creative energy to our campaigns.Role...

  • Copywriter

    2 weeks ago

    Kolkata, West Bengal, India Digital Abhiyan Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Writing compelling copy for wide variety of brands Creating clear & concise copy for ads, websites, marketing material, etc Proofreading and editing Build marketing projects & campaigns. Brainstorm with team members to develop new ideas Required Candidate profileA creative & results-driven copywriter with a knack for crafting compelling, persuasive...

  • Senior Copywriter

    4 days ago

    Kolkata, West Bengal, India 361 Degrees Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    We are hiring for a Senior Copywriter, the ideal candidate is a creative team player, the talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd for our clients.ResponsibilitiesThe ideal candidate will lead the copy team.Collaborate with internal partners to...

  • Senior Copywriter

    14 hours ago

    Kolkata, West Bengal, India Bridge Waves Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    requirement for post of Sr Copywriter with skills:min exp 7+ years - preferably in Advertising industry - exp in handling FMCG brands and different media is preferred immediate requirement

  • Senior Copywriter

    2 days ago

    Kolkata, West Bengal, India Busfam Full time ₹ 2,64,000 per year

    Job Title: Senior CopywriterCompany: BUSFAMLocation: Kolkata, West BengalIndustry Type: Advertising & MarketingDepartment: Marketing & CommunicationRole Category: Advertising & CreativeJob DescriptionCreate Storyboard- Concept & ideation.Draft engaging copy for different brandsIdeate clear & crisp copy for ads, marketing materials, website etc.Coordinate...

  • Creative Copywriter

    15 hours ago

    Kolkata, West Bengal, India Busfam Full time ₹ 1,44,000 - ₹ 2,64,000 per year

    Job Title: Creative CopywriterCompany: BUSFAMLocation: Kolkata, West BengalIndustry Type: Advertising & MarketingDepartment: Marketing & CommunicationRole Category: Advertising & CreativeJob DescriptionCreate Storyboard- Concept & ideation.Draft engaging copy for different brandsIdeate clear & crisp copy for ads, marketing materials, website etc.Coordinate...

  • Creative Copywriter

    2 weeks ago

    Kolkata, West Bengal, India GrowthStudioz Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Copywriter – Direct Response AdLocation:KolkataType:Full-TimeWorking Days:Monday to FridayAbout the RoleWe're looking for a creative and conversion-focusedCopywriterto join our growing team atGrowthStudioz. In this role, you won't just be writing—you'll beshaping buyer journeys,crafting high-performing ad narratives, and collaborating closely with...

  • Technical Content Writer

    1 week ago

    Kolkata, West Bengal, India Sentientgeeks Software And Consultancy Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    SentientGeeks is looking for a passionate IT Content Writer to join our team. An ideal candidate should consider plagiarism as a sin and should be an expert in writing and editing.Experience: 3-6 years in content writingRequirementsBachelors degree in English Literature, Communication, Marketing, Journalism, or a related field.Proven content writing or...

  • Social Media Manager

    2 weeks ago

    Kolkata, West Bengal, India Unizo Technologies Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    1–2 years of proven experience in social media management.Strong understanding of platform algorithms and content best practices.Excellent copywriting and communication skills.Ability to ideate campaigns and ensure brand consistency.