Business Analyst

3 weeks ago

Bangalore, Karnataka, India Thriveforce Private Limited Full time

Position - Business Analyst

Skills - (GA4 Understanding, PowerBI, and SQL knowledge, Python is Good to have, Campaign-related knowledge, Exposure of Digital marketing / Analytics)

Experience required - 3-7 years

Location - Bangalore

- A business analyst is a professional who plays a crucial role in identifying business needs and determining solutions to business problems.


- Their primary responsibility is to analyze an organization's processes, systems, and structures to improve efficiency, productivity, and profitability. Here's a detailed job description for a business analyst.

- Bachelor's degree in Business Administration, Management Information Systems, or related field.

- Proven experience as a business analyst or similar role, preferably in a corporate setting.

- Strong analytical skills with the ability to gather, interpret, and analyze complex data.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.

- Proficiency in business analysis tools and techniques, such as process modeling, data modeling, and requirements elicitation.

- Project management experience, including the ability to prioritize tasks, manage deadlines, and coordinate cross-functional teams.

Google Analytics 4 Understanding :

- Proficiency in navigating and interpreting data in Google Analytics 4 (GA4).

- Ability to set up tracking, analyze user behavior, and measure key metrics related to website or application performance.

- Experience in creating custom reports, segments, and goals to address business objectives.

PowerBI :

- Strong proficiency in using PowerBI for data visualization and analysis.

- Ability to create interactive dashboards and reports that provide actionable insights to stakeholders.

- Experience in connecting to various data sources, transforming data, and designing visually appealing visualizations.

SQL Knowledge :

- Solid understanding of SQL (Structured Query Language) for querying and manipulating data.

- Proficiency in writing complex SQL queries to extract, transform, and analyze data from relational databases.

- Experience in optimizing queries for performance and efficiency.

Python (Good to Have) :

- Familiarity with Python programming language for data analysis and automation.

- Ability to use Python libraries such as Pandas, NumPy, and Matplotlib for data manipulation, analysis, and visualization.

- Experience in developing scripts or tools to streamline data processing tasks is a plus.

Campaign-related Knowledge :

- Understanding of marketing campaigns and their key components, including campaign planning, execution, and measurement.

- Ability to analyze campaign performance metrics and derive insights to optimize future campaigns.

- Experience in tracking and measuring campaign effectiveness across various channels

(ref:hirist.tech)

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