Content Manager
1 week ago
JOB DETAILS
About the role
The Role of a content manager is to use writing, graphic design, visual storytelling or a combination of these disciplines to make any topic relatable and interesting to the consumer.
The role of a content manager is both creative and analytical, using trends in consumer behaviour to make media that helps connect people to a brand.
The content manager has to work in sync with the all-marketing teams & fulfil their content requirements.Responsibilities
Ability to think and ideate on digital creatives, content and copy for the companies various digital channels such as Social media pages, Emailers, bulk messages, website, blog, PR articles, articles for on-page & Off page SEO, Packaging design & content.
Market research and analysing competitors & their marketing strategiesComposing and posting online content for the Company's social media pages, website, emailers etc.
Track and analyse the effectiveness of the creatives using insights & conversion metrics to know what pieces of their work get more attention and why.
Plan and execute a content strategy that drives high engagementServe as editor-in-chief for all content to ensure quality, clarity and consistency
Collect, monitor and analyse social and website metrics, and make improvements accordingly
Stay updated on industry trends and adjust the content strategy as needed
Collaborate with brand, product and sales managers to create promotional concepts
Manage the distribution of content across all channels
Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
Ability to multitask & take on multiple assignments
Skills / Experience required
Primary skill / Experience (Necessary)
Experience highlighting Strategic planning, conceptualization & execution skills in areas of:
Branding
Packaging design
Visual communication
Ad creatives
Emailers
Social media
Graphic design software:
Ability to operate graphic design software such as Canva, Photoshop & illustrator etc
Content writing:
Should have an excellent command over the English language & should be able to create unique & engaging content.
Public relations:
Should be socially affable & should enjoy interacting with collaborators & people in general.
Secondary Skill / Experience (Optional)
Photography
Videography
FUNCTIONAL AREA
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