Search Specialist

1 week ago

Bengaluru, Karnataka, India Annalect India Full time

5 days working onsite

US shift time: 6:30pm - 3:30am

We are looking for:

Analyst/Specialist – Search Media

Location: Any Office location

Department: Flywheel

We are seeking a dynamic and detail-oriented Analyst/Specialist – Search Media to join team. You will play a crucial role in optimizing our online presence and driving targeted traffic to our platform through various search media channels. You will be responsible for managing and implementing search engine marketing (SEM) and paid media campaigns to enhance the visibility of our products and services.

About us:

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together.

This is an exciting role and would entail you to:

SEM Campaign Management:

Plan, execute, and optimize paid search campaigns across major search engines (Google, Bing, etc.).

Conduct keyword research and analysis to identify relevant and high-performing search terms.

Monitor and adjust bids, budgets, and ad creatives to maximize ROI and achieve business objectives.

Paid Media Strategy:

Collaborate with the marketing team to develop integrated paid media strategies aligned with overall business goals.

Stay informed about industry trends, search engine algorithms, and best practices to ensure campaigns are cutting-edge and effective.

Data Analysis and Reporting:

Analyze campaign performance data, providing actionable insights and recommendations for improvement.

Generate regular reports on key performance indicators (KPIs) and share results with the broader team.

Ad Copywriting and Creative Development:

Work with the creative team to develop compelling ad copy and creative assets that resonate with target audiences.

Conduct A/B testing to optimize ad creatives for better engagement and conversion rates.

Collaboration and Communication:

Collaborate with cross-functional teams, including content creators, designers, and product managers, to align messaging and ensure cohesive brand representation.

Communicate campaign strategies, goals, and results effectively to internal stakeholders.

Budget Management:

Manage and allocate budgets effectively across different campaigns and channels.

Track expenditures, ensuring campaigns stay within budgetary constraints.

What you'll do:

  • Develop campaign strategy and launching advertising campaign strategy and launching advertising campaigns on behalf of our clients.
  • Utilize Flywheel's proprietary technology to drive the ongoing optimization of the advertising campaigns and drive towards the client's KPIs.
  • Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for our clients. Build out reporting decks via templates and deliver to our Account Managers.

This may be the right role for your if you have,

  • Bachelor's Degree with 4-8 years of experience in digital marketing on either the agency or client-side.
  • Ability to thrive in dynamic and demanding situations without prescriptive direction.
  • Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
  • Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
  • Entrepreneurial spirit with a problem-solving approach to complex tasks
  • Experience in digital sales or media, especially Amazon, on either the brand, retailer, or agency side.
  • Comfortable in analyzing dashboards and utilizing spreadsheets with mastery of basic excel formulas and pivot tables to extract and clearly communicate insights from murky data.

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