Content Writer

2 weeks ago

Bengaluru, Karnataka, India Alive Full time

About the Company:
Alive Experiences is a leading platform that specializes in curating and providing top-notch experiences in Bengaluru and its surroundings.

Offering a wide array of activities that range from thrilling helicopter rides to calming horseback riding sessions, our goal is to bring the finest and most luxurious experiences the city has to offer to individuals looking to create lasting memories.


Job Title: Content Writer

Job Overview:
We are in search of a skilled and imaginative Content Writer to join our dynamic team.

The perfect candidate will possess a talent for storytelling and a deep love for developing captivating, top-quality content that resonates with our audience.

You will play a crucial role in creating compelling narratives that showcase the exclusivity and sophistication of Alive's premium experiences.

Key Responsibilities:

- Content Planning & Creation:

Compose and revise captivating content for various platforms including the website, blog, social media, email newsletters, and marketing materials, Conduct interviews with experience creators and users of Alive, bringing to life detailed and enticing stories for the website blog and social media channels, Develop alluring and comprehensive descriptions for a variety of premium experiences like horseback riding, golf clinics, go-karting, helicopter rides, and village retreats.

Craft persuasive copy that mirrors Alive's brand voice and appeals to discerning customers, Occasionally travel to different locations with the video team to gather compelling narratives for creating nuanced experience-related content.


- Research and Ideation:
Conduct thorough research on industry trends, target audience preferences, and competitor activities to shape content strategies.
Generate innovative concepts for content that will captivate potential customers and boost the brand's online presence.

- SEO and Analytics:
Apply SEO best practices to enhance content visibility and search engine rankings.
Analyze content performance metrics and utilize insights to improve and optimize future content.

- Collaboration:
Collaborate closely with the marketing team to create content that complements promotional initiatives and brand campaigns.
Work alongside graphic designers, videographers, and other creatives to produce multimedia content that enriches written narratives.

- Editorial Standards:
Maintain elevated editorial standards, ensuring all content is free of errors, grammatically sound, and aligns with the brand's style guidelines.
Review and edit content generated by team members to guarantee consistency and excellence.

Qualifications:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience as a Content Writer, Copywriter, or similar role, with a preference for experience in the luxury or lifestyle sector.
- Outstanding writing, editing, and proofreading abilities with acute attention to detail.
- Solid grasp of SEO principles and content optimization techniques.
- Ability to produce compelling narratives and persuasive copy.
- Strong research skills and the capability to translate intricate ideas into clear, engaging content.
- Proficiency in utilizing content management systems (CMS) and familiarity with analytics tools.

Preferred Skills:
- Experience in writing for the experiences, travel, luxury, or premium services industry.
- Knowledge of social media marketing and content promotion strategies.
- Familiarity with Content Management Systems.

How to Apply:

If you are interested in this opportunity, we invite you to submit your application and include a link to your portfolio showcasing your top work. Alive Experiences is an equal opportunities employer.

We value diversity and are dedicated to fostering an inclusive workplace for all team members.

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