Marketing Copywriter
2 weeks ago
As a member of the growth marketing team, the copywriter will write and edit content for a variety of projects (including print, website copy, ads, video scripts, and social media posts), working closely with the product, sales and design teams to brainstorm ideas, develop concepts, and articulate messaging.
Thorough research and interviews are required for every client to prepare case studies, product feature pages, press releases, branding campaigns, and performance marketing campaigns.
The most successful candidate will be a quick learner who has a versatile writing style, i.e., professional, creative, etc.Objectives of this role Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action.
Be adept at varying the voice, style, and other messaging characteristics based on the dental industry, company, or target audience.
Maintain up-to-date knowledge of communications documents.Stay current on the appropriate writing style guidelines and brand voice for consistent messaging.
Responsibilities Interpret creative briefs to develop concepts for execution with assigned brands.
Research and understand campaign objectives and target audiences through online searches to prepare white papers or guides.
Write original copy and edit content for various marketing and communications materials.
Collaborate with product and sales team, from blog concept development to final copy of the blog post.
Revise the copy based on stakeholders' and internal feedback.
Required skills and qualifications 4 or more years of B2B professional copywriting experience with a solid portfolio of work.
Exceptional writing and research skills.
Ability to work independently or with a team to meet deadlines.
Excellent organizational skills and multitasking ability.
Should have hands-on experience working on Google Docs.
Should have experience writing for United States audiences preferably from dental or healthcare space.
Preferred skills and qualifications Bachelor's degree (or equivalent) in journalism, English, communications, or related discipline
Proofreading experience and familiarity with standard industry writing guides.
Experience with content management systems (CMS)
A keen eye for detail and appreciation of great design
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