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Digital Marketing Executive

3 months ago

Cochin, Kerala, India 2Base Technologies Full time

Job Information:

Department Name

  • Digital MarketingWork Experience
YearsIndustry

  • IT ServicesCity
  • CochinProvince
  • KeralaCountry
  • IndiaWe are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which become increasingly useful for companies such as ours.

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies uptodate
  • Maintain partnerships with media agencies and vendors

Requirements:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Create more creative campaigns
  • Experience in Content planning and calendar creation
  • On hand experience in Social Media Management
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics )
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills