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Digital Marketing Manager
1 week ago
Job Title:
Manager/Senior Manager - Digital Marketing (Will be Discussed)
Job Description:
- Understanding characteristics of products and services and promoting their Unique Selling Propositions (USP).2. Developing advertising and sales promotion strategies for real estate projects.3. Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube, and Twitter.4. Lead Generation through prospective clients from various marketing campaigns and passing to the sales team for servicing.5. Analyzing client's real estate requirements and suggesting appropriate projects.6. Brainstorming ideas and creating communication material for internal and external audiences.7. Evaluate the communication strategy and advertising campaigns that are implemented.8. Develop strategies & tactics to get the word out about the company and drive qualified traffic to the website.9. Identify trends and optimize spend and performance based on insights.10. Preparing brochures, reports, newsletters, and other materials for company branding and promotion of real estate projects. Maintaining social media presence by posting relevant content on a weekly basis.11. Designing and writing content for all types of internal and external communications.12. Structure & delegate work to team members to achieve the best output.13. Training the team on communication & pitching, technical details, identifying appropriate leads which can qualify, appropriate channels to generate leads, work on CRM tools, etc.14. Encourage & motivate the team, develop learning culture.15. Regular review of team performance, address issues & concerns, and provide timely & effective feedback.16. Prepare monthly reports, goals & forecasts, measure results.17. Digital Marketing.18. Co-ordinate promotional events for external audiences.19.
Lead Generation Activities:
- Organic:
SEO, SMO, handling Third party vendors (if required), develop Campaign Directions, content writing for website & other social media platforms.
- In Organic:
- BTL: Below the line promotions.
b) Organize workshops, meetings, and other events for promoting various real estate projects.
c) Deliver educational and promotional workshops and seminars for company branding and career development in various management institutes.
d) Initiate and maintain contacts with company's stakeholders viz. clients, developers, service providers, etc.
Skills:
- Excellent verbal & written communication over English.
- Ability to lead self at work independently without daytoday supervision.
- Gogetter attitude resulting in high decibel of competitiveness.
- Good convincing power.
Mandatory:
- Powerful communication skills in English.
- Excellent in Digital Marketing and in lead generation.
- At least 3 plus years of real estate experience required.
- Candidate should be residing in Gurgaon.
Industry:
Real Estate Only.
Gender:
Open
Job Location:
Gurgaon, Sector 61
Working Days: 5.5 days
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