Senior Associate

2 weeks ago

Bengaluru, Karnataka, India ZET Full time
At the core we believe that people who are driven by passion are the ones who drive this world.

We at ZET are a bunch of passionate people who are on a mission to make a difference in people's lives.

We are bringing fintech to the untapped Bharat of 500 million online users.

We are building the largest network of trusted agents via a platform that connects consumers to financial brands with the power of technology.

Alongside providing a source of income to the largest unemployed sector.

Building for the next billion users, we are determined to expand the reach of fintech to Bharat.

Employing millions of agents across tier 2, 3 & 4 cities of India, our app acts as a platform that helps digital-first fintech brands reach the users in the untapped parts.

Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors.

Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.

Problems we are solving

Lack of awareness - Consumers are unaware of the best financial solutions in the market.

No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.

Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.

The rise of ZET

April 2019,

Founded by Manish Shara & Yash DesaiAugust, 2020, Raised Seed Funding led by

Waterbridge VenturesJuly 2021, Raised $5 M led by

Sequoia's Surge, Nexus Venture Partners

& renowned Angel investors.
March 2022, Raised $13M in Series A round led by

General Catalyst

& renowned Angel investors.

Angel Investors who trust our mission

Kunal Shah - Co Founder, CREDKalyan Krishnamurthy- CEO FlipkartHarshil Mathur - Co Founder, RazorpayVidit Aatrey - Founder & CEO, MeeshoSujeet Kumar - Co Founder, UdaanLalit Keshre - CEO, GROWWGaurav Munjal - Co-founder & CEO, UnacademyAakrit Vaish - Co-founder & CEO, HaptikJitendra Gupta - Founder, JupiterAmrish Rau - CEO PineLabsGokul Rajaram - Product & Business, Doordash

Why ZET

High-end TechnologyMake in IndiaAccelerated GrowthBuild for next Billion usersFast pace & InnovationOpportunity to Thrive

Responsibilities:


Own, plan, implement and optimize performance marketing campaigns across Google Ads (including Search, Display, Retargeting, Discovery and YouTube Ads) and Meta Ads to meet our business objectives and KRAs.

Utilize advanced analytics tools such as Google Analytics, Mixpanel, AppsFlyer or similar platforms to track campaign performance, analyze key metrics and identify opportunities for optimization.

Conduct A/B testing and implement strategic changes to improve campaign effectiveness and ROI.Collaborate closely with internal teams including Creative, Content and Data Analytics to ensure alignment of marketing initiatives with overall business goals.

Communicate campaign performance insights and recommendations to stakeholders in a clear and concise manner.
Monitor key performance metrics including CTR, CPC, CPA, ROAS and conversion rates on a regular basis.
Generate performance reports and provide actionable insights to inform decision-making and drive continuous improvement.
Stay informed about the latest trends, tools and best practices in performance marketing, digital advertising and analytics.
Proactively research and recommend innovative strategies to enhance campaign performance and stay ahead of the competition.

Requirements:


2-4 years of hands-on experience in performance marketing, with a proven track record of managing successful campaigns across Google Ads and Meta Ads.

In-depth knowledge and proficiency in Google Ads, including experience with various ad formats and campaign types (Search, Display, Retargeting, Discovery and YouTube Ads).

Familiarity with Meta Ads Manager and other advertising platforms is a plus.
Strong analytical skills with the ability to interpret data, analyze campaign performance and derive actionable insights.
Experience with Google Analytics, Mixpanel, AppsFlyer or similar analytics and attribution tools is required.
Excellent verbal and written communication skills with the ability to articulate complex ideas and strategies clearly and effectively.
Ability to collaborate cross-functionally and work effectively in a team-oriented environment.

Proactive approach to problem-solving with a passion for staying updated on industry trends, emerging technologies and best practices in performance marketing and digital advertising.

Accustomed to dealing with ambiguity in a fast-paced environment.

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