Digital Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India Avant Garde Full time
Key Responsibilities:

Strategy Development:
  • Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
  • Identify target audiences, market trends, and competitive landscapes to refine strategies.
Campaign Management:
  • Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, search engines,
  • display advertising).
  • Manage budgets effectively to maximize ROI on campaigns.
Content Management:
  • Collaborate with content creators to develop compelling and relevant digital content (e.g., blog posts, videos, infographics) to
  • engage and educate the target audience.
Social Media Management:
  • Create and manage social media strategies to enhance brand presence and customer engagement.
  • Monitor social media channels, respond to comments, and address customer inquiries or concerns.
SEO and SEM:
  • Develop and implement strategies to improve organic search rankings (SEO) and manage search engine marketing (SEM)
  • campaigns.
  • Monitor keyword performance, adjust strategies, and stay updated with search engine algorithms.
Email Marketing:
  • Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
  • Nurture leads and maintain communication with the subscriber base.
Analytics and Reporting:
  • Monitor key performance indicators (KPIs) and track digital marketing campaign results


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