Email Marketing Specialist

1 week ago


Noida, Uttar Pradesh, India GEDU Services Full time

JOB TITLE:
Email Marketing Associate

REPORTS TO TITLE:
Email Marketing ManagerBUSINESS FUNCTION/ SUB-

FUNCTION:
Digital Marketing

WORK LOCATION:
Noida, India

WORKING MODE:
Work from office ( 12-9PM Shift )

EXPERIENCED REQUIRED :
3-8YearPlease note : This is not a manager role. Hence please dont apply if you are looking or working as a Manager.

Key Responsibilities:

  • Develop and implement email marketing campaigns that align with overall marketing andbusiness goals.
Lead NurturingEmail Marketing Automation ManagementData AnalysisAutomated campaigns to nurture lead through the sales funnel.
Manage the email marketing calendar and ensure timely execution of campaigns.

Hands on experience regarding domain authentication & warm up processWrite and edit email copy , subject line, CTA and creative content that engages our audience.

Conduct A/B tests to optimize email performance.
Make mobile-friendly email templates.
Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
Analyse email campaign data and provide insights to improve future campaigns.
Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
Stay up to date with industry trends and best practices in email marketing.

Required skills/Abilities:


Proven work experience as an Email marketer or Digital marketing associateHands on experience with HTML and content management systems/ email marketing software'sKnowledge of best practices in email marketingTimely execution of campaignsWrite and edit email copy and creative content that engages our audience.

Conduct A/B tests to optimize email performance.
Analyse email campaign data and provide insights to improve future campaigns.
Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
Segment and manage email lists to ensure effective targeting and deliverability.

Educational Qualification(s):

  • Bachelor's/master's degree in computer science, Engineering or equivalent


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