Senior Marketing Analyst
2 weeks ago
PriceEasy AI is a global software provider for pricing solutions that allows convenience stores, fuel retailers, and EV stations to price intelligently and efficiently.
Our easy-to-use software, simple implementation, combined with the most advanced artificial intelligence in the industry for pricing, enables our clients to analyze millions of external and internal data in real time and make the best pricing decisions.
Role Description
This role is responsible for assisting with the management of all marketing and customer data, including governance, enablement and reporting and ongoing evaluation and implementation of new marketing technologies.
Qualifications
Masters' Degree in Marketing from a well-known Business school.
Four to five years of work experience in Data Analytics, Marketing Technology & Operations or Database MarketingFamiliarity with key marketing technology suites:
Data Management Platforms, Attribution, Web Analytics and CRMFamiliarity with Marketing Database processesKnowledge of data visualization platforms like Tableau, or Power BIDemonstrated success working with cross functional peersStrong verbal and written communication skillsOrganized with strong problem-solving skills, attention to detail, and time management abilitiesExcellent analytical skills sufficient to analyze and interpret data and make accurate and consistent interpretationsExperience with Microsoft Office suite with emphasis on Microsoft ExcelDeep interest and aptitude in data, metrics, analysis and trendsProven ability to multi-task and manage multiple projectHands on experience with SCO and Digital Marketing.
Minimum 2 years of end-to-end experience with HubSpot CRM.Responsibilities
Develops and manages data roadmaps to provide continued enhancements to marketing performance reporting and optimization opportunitiesServes as strategic thought partner on marketing outcomes and campaign optimizationEnables process efficiency and quality measurements that guides continuous improvement of our prospect and customer analyticsLeads marketing data management efforts, consolidating disparate data sources and enhancing data assets, to enable best in class marketing execution & analyticsEvaluates new technologies and add-on applications to improve and optimize marketing team performance; works closely with Marketing teams, Agency Partners and IT to implement and deploy marketing technologiesRecommends metrics needed to identify relevant data to meet growth strategies of the companyRuns deep-dive analysis and answers ad-hoc business questions to drive marketing strategies, creates insight, or troubleshoots performance issuesLeads the training processes on a range of marketing analytics and dashboarding tools and fosters the data-driven culture across teamsDevelops, publishes, and presents executive reporting and dashboardsCommunicates findings and recommendations to management to determine the most effective and efficient mannerDevelops and implements policies, procedures and quality standards that maintain accurate reporting of analyticsUnderstands and correctly utilizes resources provided by internal systems, departments, policies and proceduresParticipates in defining market relevant benchmark and comparative dataPresents results in organized formats on a regular basis to the Sales and Marketing leadership.
Location :
Indiranagar, Bengaluru
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