Executive, Marketing

2 weeks ago

Delhi, Delhi, India AirAsia Full time
Responsible for the creation, development, and execution of local marketing & market development activities to achieve business objectives;

  • Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback, and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
  • Monitor, analyze and report campaign performance results against targets set by the business;
  • Reports to the Marketing Manager and works closely with him to align plans to the business's goals, direction, and objectives;
  • Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
  • Utilise creative channels to maximize promotional opportunities for AirAsia in a costefficient manner to build a consistent level of "buzz" around the brand;
  • Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space;
  • Assist to develop efficient and intuitive marketing strategies
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Initiate and control surveys to assess customer and merchant trends and behaviors
  • Organize offline events such as workshops or focus groups for customer and merchant research
  • Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
  • Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor the progress of campaigns using various metrics and submit reports of performance
  • Assist with any adhoc day to day tasks as required by the team

Desired Skills & Experience

  • Bachelor's degree in Marketing or related discipline
  • Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessary.
  • Passionate and creative gogetter with the ability to work independently with little supervision
  • A commercial thinker with a keen sense of market & consumer trends
  • Excellent analytical skills and ability to understand business financials
  • Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail attention
  • Ability to manage multiple projects, both tactical and strategic in nature in a fastpaced environment achieving both time and budgetary deadlines
  • A love for travel, and a keen understanding of different cultures
  • Ability and willingness to work across different time zones
  • Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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