Digital Marketing

1 week ago


Kolkata, West Bengal, India TARASAFE INTERNATIONAL PVT. LTD Full time
Research advertising trends & competitors' pricing and products

  • Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries
  • Making changes on the website based on web analytics there by ensuring Content management for web assets
  • Monitor social media and Google Analytics
  • Develop projects to create content & monitor project status and budget
  • Optimize paid advertising campaigns using SEO and other tools
  • Report on the growth and analytics of campaigns to stakeholders
  • To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.
  • Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share
  • Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels scale them if performance is in line with targets
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Do all R&D as required for us to reach out to new markets.
  • Scale campaigns to maximize ROI
  • Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.
  • Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights
  • Provide thought leadership and perspective for adoption where appropriate
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points

Salary:
Up to ₹30,000.00 per month

Schedule:

  • Day shift

Ability to commute/relocate:

  • Kolkata,

West Bengal:
Reliably commute or planning to relocate before starting work (required)

Application Question(s):

  • How many years of Experience in Digital Marketing?
  • What is your current salary?
  • Are you fluent in English?

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 3 years (required)


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