Multi-channel Engagement Professional
1 week ago
Category:
Commercial Marketing
Location:Bangalore, Karnataka, IN
Département - Multi-Channel EngagementThe position**- As a Multi-Channel Engagement Professional, your main responsibility in NN India would be to support the strategic direction of Multichannel.
You will work closely with key stakeholders to develop and implement the strategy for MCE, both for our current and future business.
Your specific duties will include:
- Identifying and prioritizing MCE opportunities during the development phase.
- Creating a comprehensive plan to optimize HCP engagement with our new therapies for the treatment of Diabetes and Rare Diseases.
- Collaborating with relevant stakeholders within and outside the Customer Engagement (CE) department.
- Driving decisionmaking processes for MCE initiatives in coordination with MCE activities and initiatives within Diabetes and Rare Diseases, as well as MCE activities driven by IOSO.
- Designing and implementing the MCE ecosystem for NN India based on the MCE direction and strategy. This will require a thorough technical assessment in collaboration with Business IT to ensure the best use of the existing platform both within and outside of Novo Nordisk.
- Enabling the sales and medical teams to deliver the right message through the right channel to the right customer, at the right time. This will help to maximize the impact of our reach and the brand messaging of our products.
Qualifications
- Minimum bachelor's degree (Economics, Econometrics, Marketing, Communications, Market Research, Business, Computer science, Engineering, Natural Science, or other relevant disciplines).
- Advanced Digital Marketing/Business qualification (e.g. MBA) is an advantage.
- Demonstrated broad marketing mix strategy experience with expertise in all digital channels.
- Proven experience from product management and/or marketing role in any industries.
- Demonstrated selfstarter with experience working in multinational and multifunctional teams.
- Demonstrable knowledge and experience working with multichannel and digital marketing mix.
- Proven analytical capability and proven strategic leadership with an ability to synthesize insights, create focus, and influence the organisation to move forward.
- Proven strategic thinking and analytics skills.
- Strong data analysis skills. Expertise in tools (e.g. at least but not limited to, MS Excel, QlikSense, Tableau, etc.).
- Nice to have:
- Proven experience of working in a regulated environment
- ideally pharmaceutical or healthcare context.
- Proven experience in pharmaceutical product management/marketing role.
- Experience working with e.g. Medical Affairs and other units in a pharmaceutical organisation.
- International working experience is an advantage.
- A good understanding of the global and India pharmaceutical market.
- Diabetes or other endocrine therapy area knowledge is an advantage.
- Technical expertise regarding infrastructure such as CMS, CRM systems.
- Understanding of direct marketing analytics and database architecture would be a benefit.
About the department
- Novo Nordisk is a Denmark based multinational with leadership in diabetes. Novo Nordisk India affiliate office is located in Bangalore & has more than 1400 people working across the country in various functions. The BI Analyst reports directly to the Manager
- CRM & Data Science.
Working at Novo Nordisk - Novo Nordisk is a leading global healthcare company with a 100year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort. Join us Together, we go further. Together, we're life changing.
ContactDeadline** 7th May, 2024 - We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
- At Novo Nordisk, we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company in the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds, and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve, and the communities we operate in. Together, we're lifechanging.
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