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Social Media Manager
1 week ago
The Social Media Manager will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts.
You will be working closely with the Marketing and Sales departments.Key Responsibilities:
- Strategy Development: Create and execute a comprehensive social media strategy aligned with business goals, target audience, and brand identity.
- Content Creation: Develop, curate, and manage all published content (images, video, written, and audio) across social media platforms.
- Community Management: Engage with the online community by responding to comments, messages, and reviews promptly and professionally.
- Analytics and Reporting: Monitor, track, analyze, and report on performance metrics and campaign effectiveness to assess ROI and inform future strategies.
- Collaboration: Work closely with the marketing team, designers, and other departments to ensure content is informative, appealing, and consistent with our brand voice.
- Campaign Management: Plan and execute social media advertising campaigns to drive engagement, leads, and conversions.
- Trend Monitoring: Stay uptodate with the latest social media best practices, tools, applications, and trends, and share insights with the team.
- Brand Advocacy: Promote our company's brand through storytelling, creative campaigns, and innovative ideas.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience: Proven work experience as a Social Media Manager or similar role for [X] years, with a track record of successful social media campaigns.
- Skills:
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube, and other social media best practices.
- Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Strong copywriting and editing skills, with an eye for detail.
- Ability to deliver creative content (text, image, and video).
- Strong communication, interpersonal, and presentation skills.
- Analytical mindset and critical thinking abilities.
- Excellent multitasking and organizational abilities.
- Attributes:
- Creative thinker with a passion for social media and storytelling.
- Ability to work in a fastpaced, deadlinedriven environment.
- Team player with a proactive and positive attitude.
Qualifications:
- Experience with paid social media advertising.
- Familiarity with SEO and web traffic metrics.
- Knowledge of online marketing and a good understanding of major marketing channels.
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