Digital Marketing Expert

2 weeks ago

Kannur, Kerala, India Summit Soft Solutions Full time

Key Responsibilities:

-
Develop and Execute Digital Marketing Strategies:

  • Create and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate leads.
  • Monitor and analyze the performance of campaigns and make adjustments as needed.
-
Social Media Marketing:

  • Manage and grow the company's social media presence across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Create engaging content tailored to each platform's audience.
  • Develop and execute social media campaigns, including promotions, contests, and influencer collaborations.
  • Monitor social media trends and incorporate them into the marketing strategy.
-
Search Engine Optimization (SEO):

  • Conduct keyword research and implement SEO best practices to increase organic traffic.
  • Optimize website content, including landing pages, blogs, and product descriptions.
  • Work with the web development team to ensure SEO best practices are properly implemented on newly developed code.
  • Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEO software.
-
Content Marketing:

  • Develop and manage content marketing strategies to attract and engage target audiences.
  • Create highquality content including blogs, infographics, videos, and whitepapers.
  • Collaborate with designers, writers, and other team members to produce content.
-
Pay-Per
Click (PPC) Advertising: Plan and execute PPC campaigns across various platforms (e.g., Google Ads, Bing Ads). Monitor and optimize campaigns to maximize ROI. Analyze campaign performance and provide regular reports.-
Analytics and Reporting:

  • Utilize web analytics tools to measure the effectiveness of marketing campaigns.
  • Generate detailed reports on campaign performance and provide actionable insights.
  • Track and report on key performance indicators (KPIs) such as traffic, conversion rates, and ROI.
-
Collaboration and Team Management:

  • Work closely with the sales, product, and design teams to ensure cohesive marketing efforts.
  • Manage and mentor junior digital marketing staff as required.
  • Stay uptodate with industry trends and emerging digital marketing technologies.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in a digital marketing role, preferably within a similar industry.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, SEMrush, Moz, HubSpot, and social media management tools.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong problemsolving skills.
  • Ability to work independently and as part of a team.
  • Uptodate with the latest trends and best practices in digital marketing.

Benefits:

  • Flexible schedule

Schedule:

  • Day shift

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 2 years (preferred)
  • SEO: 2 years (preferred)

Work Location:
In person

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