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Senior Content Writer

3 months ago

Delhi, Delhi, India SHC Full time

Company Overview:
SHC is a provider of Health Club Management Software in the fitness industry in the USA.

We create custom branded apps that help health clubs and gyms sell more of their amenities, reduce labor cost and improve member experience.


Website:

Overview: We are seeking a talented Content Writer with experience in B2B SaaS to join our dynamic marketing team.

The ideal candidate will be responsible for creating engaging and insightful content across various platforms, including blogs, video scripts, case studies, brochures, lead magnets and other collateral.

This role requires a strong understanding of SEO principles to optimize content for maximum visibility and reach.

Location:
India (Remote)

Responsibilities:


Research, write, edit, and proofread high-quality content for blogs, ensuring accuracy, relevance, and adherence to brand voice and style guidelines.

Conduct keyword research and implement SEO best practices to increase organic traffic and improve search engine rankings.
Collaborate with cross-functional teams to develop content strategies that align with marketing objectives and target audience preferences.
Craft compelling video scripts that effectively communicate key messages and drive engagement.
Create persuasive case studies and brochures that highlight customer success stories and product benefits.
Work with the marketing team to create lead magnets that convert into qualified leads.
Stay updated on industry trends, competitor strategies, and emerging technologies to inform content development and optimization efforts.

Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Proven experience as a Content Writer in the B2B SaaS industry, with a portfolio showcasing a diverse range of written and multimedia content.

Excellent writing, editing, and proofreading skills, with a keen eye for detail and the ability to adapt content for different audiences and channels.

Strong understanding of SEO principles and best practices, including keyword research, on-page optimization, and content promotion strategies.
Familiarity with Wordpress, Keyword Planner, and Semrush is a plus.
Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.
Exceptional communication and collaboration skills, with a proactive and solution-oriented mindset.
Passion for technology, innovation, and storytelling, with a genuine interest in B2B SaaS products and services.

CTC:
10-12 LPA