Experiential Marketing

Job Summary:
We are seeking an experienced and creative Experiential Marketing Specialist to join our team.

In this role, you will be responsible for developing and implementing innovative marketing campaigns that engage and excite our customers through real-life brand experiences.

You will work closely with cross-functional teams to ideate, plan, and execute unique and memorable experiential activations.

Responsibilities:

• Develop and execute experiential marketing programs and initiatives that align with the company's brand and business objectives
• Collaborate with crossfunctional teams to ensure all experiential programs are integrated and aligned with overall marketing strategies
• Conduct research to identify and analyze consumer behavior, preferences and trends to inform experiential marketing strategies
• Create and manage project timelines, budgets, and resources for successful execution of experiential campaigns
• Work with external partners and vendors to source and manage resources necessary for experiential activations
• Analyze and report on the results of experiential campaigns, including ROI, customer feedback, and other relevant metrics
• Continually assess the effectiveness of experiential marketing programs and make recommendations for improvements and innovations
• Stay abreast of industry trends and best practices in experiential marketing and share insights and learnings with the team.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field

years of experience in experiential marketing, event marketing, or related field

• Proven track record of developing successful experiential marketing campaigns and activations
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders
• Demonstrated analytical skills with the ability to use data to inform decisionmaking
• Creative problemsolver with a passion for innovation and new ideas
• Comfortable working in a fastpaced, dynamic environment with tight deadlines and changing priorities.

Salary:
From ₹149,531.69 per year

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Performance bonus
• Quarterly bonus
• Yearly bonus

Ability to commute/relocate:

• Patna, Bihar: Reliably commute or planning to relocate before starting work (required)

Experience:

• Marketing (preferred)

- total work (preferred)

License/Certification:

• Driving Licence (required)

Willingness to travel:

• 75% (required)

Speak with the employer

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