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Content Lead
2 weeks ago
Creador Foundation is searching for an experienced and enthusiastic Content Lead to enhance our digital financial education program - Multiply, with a specific focus on empowering women from low-income backgrounds in India.
The Content Lead will have a crucial role in ensuring the production of top-notch videos to be shared with partner organizations and distributed across various digital platforms such as the website, YouTube, Facebook, Instagram, WhatsApp, and other channels.
Aside from creating and sharing content, the Content Lead will also manage partnerships to expand content outreach and gather feedback from users.
The ideal candidate should have a strong dedication to boosting financial literacy rates in India and possess exceptional project management and communication abilities.
The chosen candidate will receive a competitive compensation package along with other perks. Working location will be at the Foundation's Mumbai office in India. Only candidates willing to work from the office location will be considered.
The Content Lead will collaborate closely with the Vice President to further develop Multiply and contribute to the foundation's overarching goals.
This role involves:
Develop and Implement Content Strategy:
- Formulate and execute a comprehensive content strategy for the digital financial education program.
- Plan and oversee various program elements to ensure timely completion of tasks.
- Collaborate with experts, content creators, designers, and video producers to generate engaging and informative content that resonates with the target audience.
- Ensure content accuracy, relevance, and alignment with program objectives.
Content Delivery and Distribution:
- Innovate methods to reach the target audience effectively and convey concepts using technology and behavioral change communication.
- Supervise content delivery and publication on digital platforms like the program website, YouTube, Facebook, Instagram, WhatsApp, and other relevant channels.
- Optimize content for different platforms and formats to enhance reach and engagement.
- Monitor content performance and implement strategies to enhance visibility and user engagement.
- Design and conduct regular feedback collection activities to evaluate the impact and effectiveness of disseminated content.
- Be adaptable in modifying content design based on user feedback.
- Establish and review strategic priorities to create actionable implementation plans.
- Engage with partners and maintain relationships.
- Collaborate with partners to utilize their networks and platforms for content distribution and audience engagement.
- Create and maintain a content plan with timelines, milestones, and deliverables for smooth program execution.
- Coordinate with internal and external stakeholders to achieve project objectives and deadlines.
- Provide guidance, mentorship, and support to the program team to foster a collaborative and high-performance work environment.
The minimum qualifications include:
- Over 5 years of professional experience in relevant fields such as non-profit work, finance, education, or consulting.
- Proficiency in Instructional Design with prior experience in developing educational curriculums.
- Passion for education, content creation, and enhancing financial literacy rates in India.
- Thorough understanding of financial literacy concepts and challenges faced by low-income households in India.
- Bachelor's/Master's degree in a related field (e.g., education, communication, business, finance, or similar disciplines).
- Willpower to take charge and work independently while leading the team.
- Strong project management skills, including multitasking and prioritizing tasks effectively.
- Analytical mindset with the capability to gather and analyze data for making informed decisions.
- Excellent communication skills to engage a wide audience regarding the Foundation-supported initiatives.
Note: This job description aims to provide essential information about the role's scope without detailing every qualification, skill, duty, or responsibility associated with the position.
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