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Creative Specialist
1 week ago
Job Description:
Must have worked on HTML & CSSAble to design & build email templates & landing pages (responsive design & graphic design)
Any Illustrator tools hands on - (Photoshop, Canva etc)Personalization and Dynamic Content:
leverage the capabilities of marketing cloud to create personalized and dynamic content for email campaigns using data from CRM systems to tailor certain content based on customer preferences, role, etc
A/B Testing and Optimization:
suggest ways to optimize email campaigns and templates by finding A/B testing opportunities (subject lines, images, calls-to-action) to improve engagement and conversion rates
Communicate with Stakeholders:
to share where to optimize design, content, and style based on email reporting and performance
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